Social Radar Top 50 Brands

Via Buzzstudy.com

If sheer volume of conversation is any indication, Twitter is the hottest brand in the market. Twitter dominates a tech-heavy list of brands in our March 2009 Social Radar Top 50. The Social Radar Top 50 measures the most social brands by the number of unique topics of conversation. These brands are top of mind for consumers and bloggers today — Social Radar determined rankings according to the number of individual websites with at least one post about each brand to accurately capture the brand’s reach across the web.

The list below is based on overall conversation volume through the month of March 2009, including blog posts, news feeds, forums, social networks and Twitter posts. The +/- number represents the ranking change since February 2009.

Rank

Chg

Brand

1

Twitter

2

Google

3

Obama

4

iPhone

5

Facebook

6

(+1)

Mac

7

(-1)

YouTube

8

Microsoft

9

(+1)

Windows

10

(+6)

iPod

11

(-2)

Apple

12

(+1)

Yahoo

13

(+2)

Sony

14

XBox

15

(+6)

Playstation

16

(+4)

Amazon

17

(-5)

Wii

18

Dell

19

(-8)

Linux

20

(-3)

Nokia

21

(+1)

Samsung

22

(+3)

Firefox

23

(-4)

eBay

24

(+2)

Ford

25

(+6)

BlackBerry

26

(+6)

General Motors

27

(+2)

Fox

28

NFL

29

(-5)

MySpace

30

(-7)

NBA

31

(+2)

Nintendo

32

(-2)

BBC

33

(+1)

Disney

34

(+6)

AT&T

35

(+3)

Honda

36

(+5)

MLB

37

(+11)

Skype

38

(+1)

ABC

39

(+5)

Toyota

40

(+9)

Nike

41

(-4)

LG

42

(-7)

Kindle

43

FedEx

44

(-1)

Wikipedia

45

Nissan

46

CNN

47

Blu-Ray

48

(+2)

UPS

49

IBM

50

Audi

For the full March 2009 list, download the PDF.

Say Yes To Safe Sex with MTV, Spotify and The Body Shop

It’s been an exciting week at work, working with MTV’s HIV / Aids awareness charity in collaboration with Spotify, to promote safe sex through music. So far, some brilliant MTV presenters and music artists have taken part, including Gym Class Heroes, Stereophonics and V V Brown.

Other contributors include some of the best in the business online including the global celebrity gossip blogger Perez Hilton, the guys at Hecklerspray, TechFluff.TV host Hermione Way and Cate Sevilla from BitchBuzz. They have all created their very own ‘Play Safe’ playlists of ten tracks each – basically, music for loving! Many more are to come also, so keep checking back with the Yes Yes Yes blog. Tantalising Lip Butter

Why are we getting involved? For very good reasons. There are 33 million people living with AIDS and HIV, a number that is increasing each day. As part of the campaign MTV and The Body Shop are also joining forces to raise cash for the Staying Alive Foundation – a charity which raises money for health education and awareness projects in the UK and overseas. A new fundraising Tantalising Lip Butter (RRP: £5.00) is now on sale in The Body Shop stores internationally and online in the UK with nearly £4 per pot sold going to help fund sex education work and save lives.

It’s all being supported online with the official site Yestosafesex.com, a blog and pages on MySpace, Facebook, Twitter and Flickr. The good people at Spotify led by PR head Sophia Bendz have also kindly contributed ad inventory to the cause so keep an eye out for the related ads on the service!

Here’s the chance for you to get involved too

If you’ve got Spotify then you can simply email / DM the HTTP link to your ‘Play Safe’ playlist once you’ve done it. SpotifyDon’t worry if you haven’t got Spotify yet, you can either download it here or alternatively, simply email your 10 tracks for loving and we’ll do the rest! We’d love to see all your blog posts about why you chose the tracks you did!

My Spotify Play Safe Playlist looks a little like this.. LitmanLive Loves You!

(Clicking the link above will take you directly to Spotify, I’ll update this post with my entry when it gets uploaded to the Yes Yes Yes blog.)

EDIT – Here it is – Clicky

Love Gun – Kiss
Hounds of Love – Kate Bush
Baby Love – The Supremes
What Is Love – Haddaway
This Years Love – David Gray
Do You Love Me? – Nick Cave & The Bad Seeds
Digital Love – Daft Punk
Let Love Rule – Lenny Kravitz
Bleeding Love – The Wombats
Streets of Love – The Rolling Stones

What will yours look like?

I’m going to tag Chris, Jed, Tom, Lolly and Jaz, as I’d love to hear what their playlist would sound like.

Think you’ve got a great soundtrack for loving? Well, why not create it, blog it and share it with us!

Facebook overtakes the BBC..

I was actually a bit surprised by this when I first heard about it, but Facebook has for the first time ever overtaken the monolith that is the BBC to become the fifth most visited site in the UK.

With an impressive 18.4m uniques in September it’s quite incredible, seeing an 80% YOY increase in traffic whilst BBC fell nearly 3% over the same period.

Although that looks negative, BBC has been hugely successful with it’s rollout of the iPlayer over Christmas last year and it’s subsequent updates improving on an already great platform with the ability to use the iPlayer on such devices like the iPhone / iPod touch and the Nintendo Wii and has definitely changed viewing habits for some, myself included. It’s always good to know if you miss a BBC programme it will more than likely be on there for downloading / streaming when convenient.

When it comes to Facebook, personally I started to see a downturn in my usage from June onwards this year, most likely due to graduating from University and getting on the job ladder. I presume due to the lack of free time it lost it’s stickyness for me as I wasn’t part of the University / Student bubble. For a period I stopped using it so much, as I didn’t have as much time and it wasn’t drawing me back on such a regular basis. I’d check it for a few minutes in the evening and that would be it.

What it lost in it’s stickyness it has gained more recently through it’s chat application. It’s by no means perfect, it’s horribly buggy and says you are offline when you are clearly not for example. It has however taken my time more away from MSN Messenger to using FB Chat. Anyone and everyone is on Facebook so it’s a lot more broad and diverse who you might chance upon talking to..

Back on track –

The top 5 most visited sites in the UK now look like so (over the same period, Oct 08) :-

1. Google 36m uniques

2. Microsoft 32m

3. Yahoo 21m

4. eBay 20m

5. Facebook 18m

It’s probably no surprise the names listed, predominantly search focussed. Facebook is impressively even gaining on eBay though, quite something when you think about it. eBay, the golden child of the dot com boom being caught up by the new kid on the block! Those that thought Facebook was starting to see it’s demise in recent months appear to have been silenced but the golden question still lies unanswered, how are investors going to see some real returns.

It would appear that the almighty Zuckerburg doesn’t have a direct answer to that either instead reiterating the value of building up the brand and the network of users. Nicely deflected! He did however recently mention that Facebook’s global userbase has risen to over 100 million and is also one of the top destinations online for photo sharing.

With that in mind, it would appear that there’s life in the old dog yet!

What do you think? Is Facebook here to stay?