I think this is rather ingenious. The first time I’ve seen something like this on Twitter. Try it out for yourself at @SmartArg.
How brilliant is this? Nike are doing something truly worthwhile and naturally earning the kudos that comes with it. Very nice.
A typical case of overcoming a seemingly impossible problem with a brilliant solution here from BBDO Argentina.
The problem being that for argentines the ‘PS’ sound is hard to pronounce. The solution? Change it. Sounds simple enough right? Well, in doing so, they created the first democratic pronunciation for a brand (which in itself guaranteed coverage..)
The results were almost instant and people have been found to be asking for a Pecsi all over Argentina and beyond!