Answering tweets with wacky vids on YouTube.
Many of my friends have adopted the “I’m on a horse” motto to describe a wide range of situations and while I liked the commercials, it didn’t go much further than that.
Now I think it’s brilliant. The commercial which started out as very likeable has just become very remarkable and very sharable. Old Spice with the help of W&K have turned a very “sharable” campaign and made it “social.”
They are now tweeting in the voice of the commercials and with the actor from the commercial as the avatar. This is great integration.
And to take it a step further, they are now shooting personalized Youtube responses to messages on Twitter. Check it out and tweet something to @OldSpice.
My friend shot a message out on Twitter the other day about how he loved the new Old Spice commercials and it was pretty cool when he got a reply message on Twitter in character from the @OldSpice account.
Doing a commercial style Youtube reply? That takes things to a whole other level.
THIS is remarkable stuff.
How they do this I have no idea. Amazing.
Great video and story of the making of new Google Chrome spots from BBH. Ben Malbon opens the video and you can find more on the BBH blog. (Linked above) These guys are on fire right now and deserve to be. We live in an age where it’s harder and harder for brands to tell their own stories; social media, word of mouth, consumer influence have taken over. So if you are going to create something as traditional as a TV spot, best to make it so wonderful that people not only want to hear the story, they want to know the story behind the story.
Who says YouTube videos are for the uncultured? YouTube enthusiasts can raise their nose with the best of them with “Without You, Baby, There Ain’t No Us,” the cool, cultured art project by Comenius Roethlisberger and Armir Jahic that took popular video clips and immortalized them in colored-pencil drawings. The exhibit covers hundreds of YouTube frames, among them our favorite and most memorable. For diehards, the prints are apparently for sale.