Encouraging creative thinking with the Rethink Scholarship..

Have a watch of this short video, really creative, thinking out the box stuff. You’ll be amazed at what you can do with a standard book format, some insightful quotes too.

It’s for the Rethink Scholarship in Canada which is an $18,000 scholarship for aspiring art directors and designers to Langara College’s Communication and Ideation Design course.

Naturally they’ve got a super cool entry website here where they talk about how to enter and what they are looking for in an obviously stylish fashion.

Last years winner of the scholarship was Jim Balakshin who won a two-year scholarship on to the course as well as an internship with Rethink. He’s on Twitter here.

A novel approach to recruiting for entries to what is essentially a University course..

The story behind the story of the new Google Chrome TV spots

Great video and story of the making of new Google Chrome spots from BBH. Ben Malbon opens the video and you can find more on the BBH blog. (Linked above) These guys are on fire right now and deserve to be. We live in an age where it’s harder and harder for brands to tell their own stories; social media, word of mouth, consumer influence have taken over. So if you are going to create something as traditional as a TV spot, best to make it so wonderful that people not only want to hear the story, they want to know the story behind the story.

via edwardboches.posterous.com