Have a watch of this short video, really creative, thinking out the box stuff. You’ll be amazed at what you can do with a standard book format, some insightful quotes too.
Naturally they’ve got a super cool entry website here where they talk about how to enter and what they are looking for in an obviously stylish fashion.
A novel approach to recruiting for entries to what is essentially a University course..
Great video and story of the making of new Google Chrome spots from BBH. Ben Malbon opens the video and you can find more on the BBH blog. (Linked above) These guys are on fire right now and deserve to be. We live in an age where it’s harder and harder for brands to tell their own stories; social media, word of mouth, consumer influence have taken over. So if you are going to create something as traditional as a TV spot, best to make it so wonderful that people not only want to hear the story, they want to know the story behind the story.