Unilever’s Smile-Activated Ice Cream Machine

While Unilever – and agency SapientNitro – first unveiled the machine to consumers at Portugal’s Rock in Rio in May, the decision to unveil it to advertising and marketing industry professionals at Cannes will presumably also offer the opportunity to showcase the impact that creative technologists can have on creating a unique (digital) brand experience. SapientNitro’s creative technologists used the latest technology across multiple platforms, including facial recognition, 3G and Facebook – in order to deliver a unique, innovative and shareable brand experience to consumers. Ultimately, the machine is an extension of the brand premise that ice cream is one way to facilitate “sharing happiness”.