Google’s 87 Cool Things from Advertising Week

Andy Berndt, MD of Google Creative Lab and Tom Uglow, Creative Lead presented this recently on Day 1 of Advertising Week 2009. Well worth your time.

You can grab the PDF and the PPT versions of the presentation here. The podcast is here also.

During, Andy asked them to obviously think about Google when creating experiences.  For me, what resonated most was that he reminded everyone to experiment often, be creative, try new things, and don’t be afraid to fail.

I don’t think that happens enough. Trying, innovating and sometimes failing. It’s easier to stick to what’s known rather than taking risks to potentially produce truly innovative stuff. Creativity and ideas generation is still alive and well but execution is being stifled by budgets and ignorance to enter new and unchartered territory. Budgets will always to some extent stifle what can and can’t be done. Also, understandably, it’s difficult from a large client perspective when there’s a lack of knowledge about all things digital and a hesistancy to try something that bit different. But that’s what the agency is there for, to bring them in to this new age of brilliance. I commend the one’s that make it out there in the wild and receive award after award but for every one stand out idea, there’s a thousand that get binned. It’s a shame.

Many of the experiments in 87 cool things highlighted mashups, interactivity, unique data usage, and the fusion of virtual worlds and reality.

From Google Maps and YouTube Annotations, to Insights for Search and a wide array of APIs, it’s easier than ever to play with inventive marketing ideas, using Google of course. We’re told to think of these tools and platforms as our blank canvas, and just have fun.

These innovative campaigns, projects, and even accidents can encourage us to expand our imaginations, think beyond our expectations and consider the impossible. Did you ever think Ohio could be a piano? Or that you would analyze your daily food consumption, and catalog it by cuisine? Or that an engaging and informative website could live entirely on YouTube? I didn’t!

Via Adwords Agency Blog

Enjoy!

Google Maps..

I was in Shoreditch earlier on today and was a bit lost to say the least.

Photo(2)

I knew I wasn’t far away from where I wanted to be but was confronted with side roads wherever I turned.. this wasn’t going to be a happy ending, put a map in front of me and I turn in to Casper the not so friendly ghost.

For a while I walked around just taking in the sights and surroundings because I had a bit of time on my hands but that got a little tiring pretty quickly..

I found a friendly bus conductor who was stopped at the side having a smoke so I asked him where it was I was looking for.. he sent me in the completely wrong direction so after a while walking I stopped a lovely geeky chap who I thought would find me the way to my mecca.. and that he did.. hey I like to adhere to the geeky stereotype every now and then too you know.. He said he wasn’t entirely sure where it was but time was running out for me.. then he had a cunning plan and came to my rescue through the wonders of Google. Whoever said they were getting all evil!

He whipped out his iPhone and started up the Maps application. Genius I thought, why didn’t I think of that.. In the times I’ve used Google Maps in Milton Keynes it was really unreliable and you couldn’t trust the output so I didn’t tend to use it so much.. right there on the street we were having a bit of iPhone loving and sharing tips on cool apps, iPhone formatted sites etc.. I turned location services on on my iPhone (normally off to conserve batter) and pressed the button in the bottom left hand corner which magically located where I was with a nice flashing blue dot.. I whacked in the post code where I was heading for and it plotted me a line how to get there and directions!

Whereas I’ve had limited success with Google Maps previously, it absolutely was a lifesaver and took me exactly to where I wanted to be along with providing directions. I even had time to scope out where it was and then head back down the road to get a sandwich.. Perfect. It was quite a spectacle as your location updates itself on the map so you can see if you’re taking a wrong turn (which I did a few times just to try it out.. honest guv!) I was pretty impressed all in all.