Is social media a fad? Nope.

It’s a fundamental shift in the way we communicate.

Great video full of interesting facts and well worth sharing.

A few tidbits:

  • It took radio 38 years to reach 50 million users while Facebook achieved the same number within 9 months
  • 80% of companies are using LinkedIn as their primary tool to find employees
  • The fastest growing segment on Facebook is 55-65 year old women
  • Gen Y consider email passe. In 2009, Boston College stopped distributing email addresses to new starters
  • YouTube is the 2nd largest search engine in the world
  • 78% of internet users trust peer recommendations while only 14% trust advertisements
  • 1 in 4 Americans in the past month have watched a short video… on their phone
  • More than 1.5m pieces of content are shared on Facebook, daily
  • Listen first, sell second

The most amusing I thought was: “What happens in Vegas now stays in Facebook, Twitter, Bebo, Orkut, Digg, MySpace and YouTube”