Brands and Branding below is the book, the ‘offline’ version if you will, but here, you can download the PDF extract of Andy’s chapter which is Brands 2.0 – Brands in a digital world.
Don’t say I’m not good to you.
The book in it’s entirety looks to be well worth checking out and is divided in to three parts:
1. Examining the case for brands,
2. Best practice in branding
3. The future for brands.
It’s a collaborative effort, written by 19 experts, and when I use the term ‘experts’ I actually mean it. The writers are the very cream of the crop.