The wonders of branding. How many can you recognise? .
A while back Creative Review featured Mr Chicken. He’s the chap who designs all the Fried Chicken logos in London. Amazing stuff.
Coke continued their branding resurgence with these great summer special edition cans. Big corporations listen up: THIS IS HOW YOU DO BRANDING.
Michael Bierut tweaked the Guitar Hero logo. There’s an element of ‘you couldn’t make that up’ isn’t there? Looks great though.
London went a bit logo mad including the dreadful experience of trying to create a Brand for London. When will they learn, the city doesn’t want or need a logo. Michael Johnson has a good round up here.
Of much more importance to London, the Olympic icons were launched. Just as I really like the 2012 logo (sorry David) I really like these icons. Actually, I don’t really like the black and white ones, but I love the colour ones and I really like the way it links in with the tube lines thing. Colourful, interesting, different. Exciting. Well done Someone.
An absolute must read.
Brands and Branding below is the book, the ‘offline’ version if you will, but here, you can download the PDF extract of Andy’s chapter which is Brands 2.0 – Brands in a digital world.
Don’t say I’m not good to you.
The book in it’s entirety looks to be well worth checking out and is divided in to three parts:
1. Examining the case for brands,
2. Best practice in branding
3. The future for brands.
It’s a collaborative effort, written by 19 experts, and when I use the term ‘experts’ I actually mean it. The writers are the very cream of the crop.