Below is a guest posting on the Hitwise blog by Richard Seymour, their UK intelligence analyst and resident gadget expert.
I found the below a pretty interesting read so hope Hitwise don’t mind me reposting. The hot consumer electronics list is full of insights so the webinar linked to below is a recommended click.
We have developed a tool to analyse the consumer electronics search data – The Hitwise Hot Consumer Electronics List. For the most recent week’s data (week ending 14/03/09), we can see that mobile phones are the most searched for products online, accounting for almost 30% of all consumer electronics searches. The top phone is consistently the Apple iPhone, with approximately 1 in 12 mobile phone searchers currently searching for all variations of the iPhone. The iPhone has so far only been surpassed on the odd week or two during the launches of new phones. For example, the Nokia 5800 XpressMusic which launched on 23rd January 2009, took top spot during w\e 14th Feb, picking up 6.6% of all mobile phone searches. However it fell back to second spot the following week, where it remains with 4.7% of all mobile searches.
1 in 10 searches are for video games – over twice as many as for games consoles in seventh place – with Resident Evil 5 the most searched for video game last week. Computers and software sit in third and fourth places, and televisions are the fifth most searched for gadget with 4.5% of all searches last week. Cameras, Mp3 players, Satellite Navigation systems, -dominated by TomTom – and Toys complete the top 10 most searched for consumer electronics product types.
Lego is the top Toys and Hobbies brand, accounting for almost 1 in 8 Toys and Hobbies searches. However, the Danish company doesn’t make it into our list of the overall top 20 most searched for consumer electronics brands. These are highlighted in the treemap below, which shows the most popular brands in the Hitwise Consumer Electronics List. The size of the box represents its relative size to the top 20, with the top 10 represented by their logos.
We can see that Apple leads the pack, with 12% of all branded searches – almost twice as many as Nokia. As we saw above, Apple’s iPhone sits ahead of Nokia’s phones in the mobile phone market, but it is iTunes and their iPods that really sets the company apart from the rest of market in terms of searches. In the top 10, Samsung, Sony, LG and Panasonic all compete amongst multiple product ranges (most notably televisions), whereas Dell and HP share their involvement in the computers and printers categories. As we can see, the Hot Consumer Electronics List allows us to compare brand share amongst brands that would never normally be compared based on their niche product ranges, such as Blackberry, Dyson, TomTom and Nikon.
Another great use of the tool is to identify and gauge interest in new products, brands and fast-moving product areas. For example, we were able to track the increase in searches for netbooks in the weeks leading up to Christmas, and the continued interest in them as more models enter the market. The chart below, made up of portfolios of search terms for netbooks extracted from this consumer electronics search tool, allows us to see that not only is the Samsung NC10 clearly the most searched for netbook, but also that the new Archos 10 has shot from nowhere to be one of the most searched for netbooks, and the 6th most searched for computer overall.
We have also been able to identify seasonal consumer behaviour. For example, there was a 31% increase in searches for garden products last week, with lawn mowers and especially the Bosch Rotak 34 the products of choice. There was also a 10% increase in searches for vacuum cleaners, lead by the Dyson DC25 as the Spring cleaning bug starts to hit.
The question is, are retailers and manufacturers already optimised for these products as we approach Easter? If you want to know more about the Hot Consumer Electronics List and see how it can help you, we’ve put together a short webinar describing how it works in more detail which you can watch here. If you have any further questions, please feel free to use the comments box below.
The unstoppable urge to tweet.. Yep, I’ve got it.
I was thinking about collating a few of the reviews together in one central place to guage the general concensus on the Blackberry Storm and then saw what we have here to the left only cemented the opinion that it was a worthwhile posting.
A message by the one and only Stephen Fry on Twitter who managed to encapsulate all the reviews I’ve read so far, some weighing in at 5+ pages, all in 140 characters. Another win for Twitter then!
As a tech geek I’ve been watching RIM’s moves in to the consumer market with interest.. Native instant messaging, MySpace and Facebook apps for starters, these aren’t the mainstay of the enterprise user.
I can’t imagine this being the type of PR that RIM expected (especially from someone as influential and with such a wide reach like Stephen Fry) the release of the ‘Storm’ to drum up but as I see it, it’s put itself in direct comparison with the iPhone which has the touch screen experience completely down to a tee.. Obviously it’s not perfect, there are misgivings and sacrifices to be made, but there isn’t anything out there than can touch it (I’m sorry!). The BB Storm goes to show just how good it is.
Both Apple and RIM have tried to win over the different sides, the way I see it is that Apple is (Consumer) and RIM (Enterprise). Apple’s failings whilst making steps in to the enterprise have been well documented. Much of the comments from Stephen Fry above could be quite easily attributed to Apple’s Mobile Me service upon launching, with Steve Job’s admitting that it was unleashed too early and that it was “not up to Apple’s standards.” You can check out the internal mail sent round the company from Jobs here.
Most recently, Al Shipp, Apple’s Senior Vice President of Enterprise Sales left and will not be replaced. Apple’s decision not to replace Shipp may be indicative of its move away from the enterprise space..
An analyst at Forrester did however note that –
“Apple’s singular focus on user experience has resulted in some success in the enterprise – without even trying to break into the market,”
One of the things that the Blackberry does fantastically well, where it’s untouchable (I’ve got to stop with these puns) is the whole enterprise side of things, which it’s positively making steps away from with the more consumer led Blackberry Storm in a bit to get more numbers on board the Blackberry train.
For example, according to a new report, three quarters of the police force are currently using BlackBerry devices while on patrol.
This is due to their accreditation by the Communications-Electronics Security Group (CESG). “BlackBerrys were made with security in mind and not as an afterthought.” says RIM senior manager of EMEA public sector sales Graham Baker.
So with all the above in mind, the Storm was expected to be the first major competition to the iPhone. Unfortunately, the very large majority of coverage and reviews say that it’s a great first attempt but more was expected from it.
Or how about this guy who bagged himself a free Blackberry Storm for this tattoo..
A man dubbed ‘T.J’, from Ohio, opted to have a life-size copy of the Storm tattooed on his forearm in order to win a free Storm in a contest entitled “What Would You Do for a BlackBerry Storm?”
“We just wonder what he’ll think of the tattoo once Storm’s been consigned to the great phone bin in the sky and replaced with a faster, sexier and more feature-laden model.” The Register.
If you want to win one where you don’t have to go to such measures, enter here
A round up of a few BB Storm reviews..
PCMag.com – I felt like I was learning to type all over again. I had to get used to the hover-then-click strategy. This slowed me down immeasurably. The other problem with the keyboard is the way the Storm lets you know that you’re over the right key. I often couldn’t see which key was highlighted behind my own thumb. Another major problem I had is that correcting your typing mistakes is hit and miss—or worse. It will often try and suggest proper spellings or words it thinks you’re trying to type. That helped me about 50 percent of the time. The rest of the time, I was typing and retying words. Clicking on the giant button of a screen felt like an unnecessary and unnatural process. If I’m the typical target corporate enterprise customer for the Storm, RIM may have a problem.
Mobile Today – Stores and customer blogs were venting their frustration over the lack of Wi-Fi on the Storm. The decision has been universally interpreted as a means for Vodafone to force customers to go online and download music through its 3G network. Vodafone customer services said: ‘[With the Storm] we’re looking at streamlining people toward the unlimited Vodafone internet package.’ In other words, if you use Wifi then we can’t get any money out of you for using the internet.
The Register – While the Storm comes with Blackberry Internet Solution support, Enterprise integration will cost an additional 16 quid a month – once it’s working. RIM has long tried to position itself as a consumer brand as well as offering the best push email service for business users. The Storm is well equipped to reinforce this perception, but many customers are buying it on the basis that it will also integrate with their Enterprise Solution and are sadly disappointed.
Admiral H – The most exhaustive review I’ve read. – If you absolutely want the best all-in-one device on the market right now, get the iPhone 3G. It’s got the best web browsing, media (photo/music/video & YouTube) experience and their e-mail solution is solid. If you want the best BlackBerry possible, pass on both BlackBerry Bold and BlackBerry Storm and wait for the next one. Both are relatively raw as of this moment. It’s better to wait for the next revision when Research In Motion’s devoted more time into polishing their software. Don’t get me wrong, Research In Motion has done the best job so far of coming up with a true iPhone contender. But it’s no definitely iPhone killer, until they address all the mentioned issues
Gizmodo – The Storm is a strong effort from RIM, but it’s not quite the killer phone that they or Verizon need it to be. It’s good— RIM clearly put a lot of thought into the design. But I think it fall short of what they were aiming for, and ultimately what all the hype is driving people to expect. Some of this is fixable: The damn thing needs to crash less often. But SurePress is not the end-all, be-all of touchscreen technologies—it’s not really an evolutionary step forward, even. The experience may be fairly refined, but more polish is still needed. Had this Storm been left to brew a bit longer, it would’ve been much more powerful
PC World – Ultimately, the Storm’s touch interface feels like a failed experiment. It’s too bad, because the Storm has some nice features and makes a great first impression. I found the Storm awkward to use for everyday data entry tasks. I worry, too, about how well the mechanics of the click screen will hold up under the pressure of continual use by heavy typers. Where touch wasn’t a major issue, the Storm functioned well. The Storm’s camera certainly outshines the iPhone’s, not only in megapixel count, but with regard to its autofocus and flash. The GPS worked well, too. People who were hoping for a credible iPhone alternative fortified with BlackBerry’s strengths as a mobile tool for corporate travelers will likely find the Storm a disappointment. When it comes to touch interfaces, Apple still has no peer.
Engadget – Going into this review, we really wanted to love this phone. The selling points are easy: the phone is gorgeous to look at and hold, it’s designed and backed by RIM (now almost a household name thanks to their prevalence in the business and entertainment markets), and it’s packed with features that, at first glance, make it seem not only as good as the iPhone, but better. The only hitch in this plan is a major one: it’s not as easy, enjoyable, or consistent to use as the iPhone, and the one place where everyone is sure they have an upper hand, that wow-inducing clickable screen.. just isn’t all that great.
On paper it sounds like the perfect antidote to our gripes about the iPhone, and in some ways it lives up to those promises, but more often than not while using the Storm, we felt let down or frustrated. For casual users, the learning curve and complexity of this phone will feel like an instant turn off, and for power users, the lack of a decent typing option and considerable lagginess in software will give them pause. RIM tried to strike some middle ground between form and function, and unfortunately came up short on both. Ultimately, this could be a great platform with a little more time in the oven, but right now, it feels undercooked — and that’s not enough for us.
TIME – After 24 hours of actually testing the new BlackBerry side by side with its main competition — Apple’s iPhone 3G and T-Mobile’s G1 (the “Google phone”) — the novelty quickly wore off. I hate the click screen, and none of the handful of people I let try it had anything nice to say about it either. That’s a shame because the Storm has a slew of handy extras that neither the iPhone nor the G1 can match. But an annoying user interface is a deal breaker. The trouble with having to push down on the entire 3.2-inch screen every time you type a letter or confirm a menu choice is that it slows you down. The idea behind the clickable screen is that it will minimize errors by getting you to think before you press. Instead, it took much of the fun out of using the device.
If, like many Americans, you’re planning to scrimp your way through the holidays, the Storm isn’t worth busting your budget for. Even die-hard BlackBerry fans would be better off with RIM’s new Bold, Pearl or Flip. All three have many of the same pluses as the Storm, minus the drawbacks of the unusual display. This is one storm you’ll want to steer clear of this winter.
Chicago Tribune – Unfortunately, the Storm is more like a flurry, failing to add much more than a trace of innovation. If you use a BlackBerry, you quickly will grasp the basics of how to work this phone. But if you’re a smart phone newbie, the kind of person RIM wants to lure, looking for a touch-screen model, there are better choices. The Storm is sleek and offers nice multimedia functions; videos look great. But navigating the phone can be cumbersome.
Let’s get right to the point: The touch controls on the Storm do not compare with the more responsive iPhone or Google phone. RIM should have included a trackball with the touch controls, like HTC did with T-Mobile’s Google phone. An example: When you want to reply to an e-mail, you hit the menu key to bring up the familiar list of messaging options. The “reply” button is between “save” and “forward,” both of which I frequently hit instead, leading to frustrating back-tracking. A trackball would have alleviated this problem. If you’re looking for a new BlackBerry, my choice would be the Bold.
So if you made it this far, there’s the take of quite a few very well respected blogs. What’s your take on the Blackberry Storm? Do you use one and love it? Interested to hear what you think, I know there’s a lot of Blackberry love out there !