Gender Marketing: Consumer Differences Between the Sexes

Amy from a company called G+ sent me this (I wonder what they think about Google+ incidentally?). “G+ is a community for professionals, academics & entrepreneurs.” You couldn’t make it up.

Anyway, I thought it was mostly common sense but well visualised.

The gender pivoting from major brands was a nice touch and the Dr Pepper example, “It’s not for women” reminds me of the chocolate bar Yorkie here in the UK which was advertised as the real man’s chocolate and dubbed “It’s not for girls”.