Words fail me.
Isn’t this brilliant? I thought so. It’s from a few months back now but no they aren’t a client, lets get that out of the way first.
To announce and promote their customer loyalty programme Sprize, the GAP store in Vancouver, BC completely flipped everything upside down and adhering to their tagline rather nicely of turning shopping on its head. This I like. So all of the mannequins, displays and signs were flipped, as well as some cars and a hot dog stand outside of the store. Brilliant.
It seems to me like a clever customer retention tool and keeping those existing customers happy. I think its only open in Canada at the moment but they can sign up for a free Sprize account at participating Gap stores for an opportunity to collect SprizeMoney. Put simply, if you buy a shirt at £25 and within 45 days it goes down in price then you get credited to your account the difference. Now thats something I’d sign up to for sure. Isn’t it annoying when you buy something full price for it to be discounted some weeks later?
This is smart because the idea / hope is that people will return to GAP more often to see what they can get for their Sprizemoney and undoubtedly pick up a few more purchases than they had intended. Potentially increasing footfall and volume of purchases.
Since there’s no cost to signup its pretty much no risk for the customer. Thus, Gap will be making a return customer out of any new customer, while keeping loyal customers happy.
Click on the image to read Matthews thoughts.
This is something I’ve been thinking about recently too. We don’t print out images on our camera any more. When I was back home recently for a weekend, dad took me through a load of old family photo albums from when my brother and I were younger. It was nostalgic, it captured the memories perfectly. I think it’s a shame now with the way things have gone digitally with cameras we lose memories because of the more throwaway nature of it all. If you don’t take the photos off your camera they are in a way lost forever. Then there’s the case of taking all your photos off the camera, putting them on to your computer and your hard drive dying. With the HD dying, those memories do too.
I like it how Polaroid seems to be reinventing themselves, getting Lady Gaga on board etc because I like the concept. Instantly printed photos. But the photo quality isn’t as good as say your conventional 8MP+ digital camera. If Polaroid teamed up with Carl Zeiss and did some super sweet instantly printable photo camera I’d be there like a shot.
This was taken just prior to kick off, but no more than around 8,000 fans attended the match at the 25,000+ stadium in Reading.
London Irish are a rugby club to watch, though. According to their CEO, the club has ambitions to become the Manchester United of club rugby (without the debt).
Whether achieving that goal, in perspective, will leave shareholders dispondent or elated, I’m not sure. It depends in large part on the growth of the sport as a whole, which is of course out of the hands of Irish alone.
They’re soon to release a new content offering, perhaps in the form of an app. I can’t say much more other than that it excited me a bit!
Smart. Very smart. Flipping the conventional model on its ear and now empty seats = opportunity.