Watch with your hands over your eyes. As funny as it is wrong.
The BBC have implemented some pretty cool stuff on site along with providing the usual brilliant Glastonbury coverage. It’s almost as if I’m there! Without getting muddy or wet. Last year they got 600,000 visitors in the week of Glastonbury to their page and I firmly believe with the harnessing of the social web they can double that.
Along with using wireless video cameras which overlook different parts of the festival site to give us, the people who aren’t there, a taste of the atmosphere, the site also includes an aggregation of Twitter feeds from various BBC presenters and journalists and will also be experimenting with Audioboo, the audio blogging service.
It looks to have everything you could possibly need to know about Glastonbury, all in one place and all integrated very nicely. You’ve got the weather forecast, BBC blogs, radio and TV listings, some stunning photography, videos of performances, webcams, a dedicated page for each artist and the ability for fans to comment on their performances on site. All relevant, useful and social.
They have a presence also on Flickr allowing you to comment on each individual image and share further. It will be interesting to see if it’s updated with the best of this years imagery as currently the images shown are from 2008.
What I probably found most interesting was almost an active encouragement to share the site content on your site, blog or social networking profile so you can embed the content with ease by simply copying the embed code and adding it to a post. They have a page on site listing all the embeddable content available here. I only chose not embed in this instance because it’s fairly image heavy already.
Similarly you can add a widget to see some live webcam footage, the weather etc. The red button plays a much more prominent role this year also, providing the user the opportunity to watch exactly what they want to, personalised TV.
Another nice little feature I thought was seeing who were the most popular artist pages on site. In a sense this could be seen as a barometer of how successful their performances have been in the real world, at Glastonbury. I’ve watched some of the footage from Lady Gaga’s performance and am not surprised it’s the most viewed, such an eccentric and entertaining performer.
Mobile also seems to be something that’s not been forgotten with the site being optimised to work on your iPhone’s and N97’s with a more limited service also on basic web enabled mobiles.
“We’re seeing a big difference in the number of people web browsing on phones this year. Call it the ‘iPhone effect’ or just cheap data tariffs, but there was no way we could let people have a poor experience on our festival sites,” Tim Clarke, a senior content producer for BBC Audio and Music online said.
To conclude, here are just a few ways the BBC have fully embraced old and new methods to reach out to a greater audience on a much more interactive level.
This is an example of how you can best capture the essence of what is typically a very real world physical event, online.
It’s been an exciting week at work, working with MTV’s HIV / Aids awareness charity in collaboration with Spotify, to promote safe sex through music. So far, some brilliant MTV presenters and music artists have taken part, including Gym Class Heroes, Stereophonics and V V Brown.
Other contributors include some of the best in the business online including the global celebrity gossip blogger Perez Hilton, the guys at Hecklerspray, TechFluff.TV host Hermione Way and Cate Sevilla from BitchBuzz. They have all created their very own ‘Play Safe’ playlists of ten tracks each – basically, music for loving! Many more are to come also, so keep checking back with the Yes Yes Yes blog.
Why are we getting involved? For very good reasons. There are 33 million people living with AIDS and HIV, a number that is increasing each day. As part of the campaign MTV and The Body Shop are also joining forces to raise cash for the Staying Alive Foundation – a charity which raises money for health education and awareness projects in the UK and overseas. A new fundraising Tantalising Lip Butter (RRP: £5.00) is now on sale in The Body Shop stores internationally and online in the UK with nearly £4 per pot sold going to help fund sex education work and save lives.
It’s all being supported online with the official site Yestosafesex.com, a blog and pages on MySpace, Facebook, Twitter and Flickr. The good people at Spotify led by PR head Sophia Bendz have also kindly contributed ad inventory to the cause so keep an eye out for the related ads on the service!
Here’s the chance for you to get involved too
If you’ve got Spotify then you can simply email / DM the HTTP link to your ‘Play Safe’ playlist once you’ve done it. Don’t worry if you haven’t got Spotify yet, you can either download it here or alternatively, simply email your 10 tracks for loving and we’ll do the rest! We’d love to see all your blog posts about why you chose the tracks you did!
My Spotify Play Safe Playlist looks a little like this.. LitmanLive Loves You!
(Clicking the link above will take you directly to Spotify, I’ll update this post with my entry when it gets uploaded to the Yes Yes Yes blog.)
EDIT – Here it is – Clicky
Love Gun – Kiss
Hounds of Love – Kate Bush
Baby Love – The Supremes
What Is Love – Haddaway
This Years Love – David Gray
Do You Love Me? – Nick Cave & The Bad Seeds
Digital Love – Daft Punk
Let Love Rule – Lenny Kravitz
Bleeding Love – The Wombats
Streets of Love – The Rolling Stones
What will yours look like?
Think you’ve got a great soundtrack for loving? Well, why not create it, blog it and share it with us!