The ultimate creative brief

There’s no perfect template for creative briefs. But with the iPad there could well be. This template would be interactive and customizable in real-time – just drag ‘n drop the elements you need. Or download new ones.

The name of this software? iBrief of course.

This. Is. The. Future.

Do digital cameras damage or enhance memory?

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Click on the image to read Matthews thoughts.

This is something I’ve been thinking about recently too. We don’t print out images on our camera any more. When I was back home recently for a weekend, dad took me through a load of old family photo albums from when my brother and I were younger. It was nostalgic, it captured the memories perfectly. I think it’s a shame now with the way things have gone digitally with cameras we lose memories because of the more throwaway nature of it all. If you don’t take the photos off your camera they are in a way lost forever. Then there’s the case of taking all your photos off the camera, putting them on to your computer and your hard drive dying. With the HD dying, those memories do too.

I like it how Polaroid seems to be reinventing themselves, getting Lady Gaga on board etc because I like the concept. Instantly printed photos. But the photo quality isn’t as good as say your conventional 8MP+ digital camera. If Polaroid teamed up with Carl Zeiss and did some super sweet instantly printable photo camera I’d be there like a shot.