Advertisers Make Use Of Spare Seating At London Irish Rugby Club

This was taken just prior to kick off, but no more than around 8,000 fans attended the match at the 25,000+ stadium in Reading.

London Irish are a rugby club to watch, though. According to their CEO, the club has ambitions to become the Manchester United of club rugby (without the debt).

Whether achieving that goal, in perspective, will leave shareholders dispondent or elated, I’m not sure. It depends in large part on the growth of the sport as a whole, which is of course out of the hands of Irish alone.

They’re soon to release a new content offering, perhaps in the form of an app. I can’t say much more other than that it excited me a bit!

Smart. Very smart. Flipping the conventional model on its ear and now empty seats = opportunity.

Encouraging creative thinking with the Rethink Scholarship..

Have a watch of this short video, really creative, thinking out the box stuff. You’ll be amazed at what you can do with a standard book format, some insightful quotes too.

It’s for the Rethink Scholarship in Canada which is an $18,000 scholarship for aspiring art directors and designers to Langara College’s Communication and Ideation Design course.

Naturally they’ve got a super cool entry website here where they talk about how to enter and what they are looking for in an obviously stylish fashion.

Last years winner of the scholarship was Jim Balakshin who won a two-year scholarship on to the course as well as an internship with Rethink. He’s on Twitter here.

A novel approach to recruiting for entries to what is essentially a University course..