With the launch of Google+ came lots of questions. Who should join? Is it another Facebook? Do I really need to add one more weapon to my social media arsenal? Early adopters of new technologies jumped for joy and implored everyone to jump in with them. The more cautious sat back quietly and said, “hmmmmm…”. Where can we find claritiy? Members of the SlideShare community have distilled the complexities and offer answers in the following slideshows.
In “Google+, What is it and why should we take notice?” UK firm Nixon McInnes offers an overview of its features and takes an informed yet cautious approach to adopting the new service.
Ready to jump in? With this Getting Started guide from Supernova Studios of Nova Scotia you’ll be able to set up the Google+ features and quickly understand how to add your existing networks. There’s even a labeled map of the Google+ interface.
Ready to dive in a little deeper? Explore ‘Circles’ with this guide by Ross Mayfield. Having an understanding of Circles will help you differentiate between Google+ and Facebook. It will also help you understand the levels of privacy and the power of sharing within your Circles.
Okay, by now you’re getting the hang of Google+. But maybe you’re wondering what to do with it. How does Google+ fit in to your business and marketing plans? In this short but punchy presentation, Ben Gaddis makes 3 points about the importance of Google+ for marketers.
Let’s not forget the +1 button. A powerful little tool that helps you share content and improve your search ranking. This slideshow by Apex Pacific of Sydney, Australia offers instructions on how to add the +1 button, where to put it on your website and how to monitor results.
Here’s a great deck to get those thinking juices flowing, another cracker from @bud_caddell across the pond at Undercurrent. Do people say across the pond any more? Well, I just went there. PS Sharing the love Bud, happy birthday..
A few choice quotes:
“Ultimately, semantics fail us when trying to describe the present moment. When is now? Now? Or now? And while we’re on the topic, Morrissey would like to know, how soon is now?”
“Hope and despair are the emotional manifestations of future consciousness. We feel either one based on the predictions we make from passing events.”
“Attention is our scarcest natural resource. And attention is given based on a perception of time and a consciousness of the future”
I’ve omitted the word ‘influencers’ from the original headline because it still bugs me a bit but nonetheless this is a brilliant compilation of so many varying predictions on 2010 in the one place from some of the biggest movers and shakers. I’m merely there to fill up the numbers obviously and being next to Seth Godin has provided many with much amusement. But I’m all for a bit of self-deprecation every now and then. Hat tip to @tim_whirledge for the original heads up.
Everyone that is featured in the presentation is listed below with their @names, making it easy for you to follow as many as you wish.
Major trends that came to the fore out of all the predictions were:
Mobile, Location, Transparency, Measurement, ROI and Privacy.
Not much new there then for 2010. Mobile, Location and Privacy would be my three to watch in 2010. Transparency shouldn’t even be there because it should happen without a second thought. But in 2009 we have seen and still in 2010 we’ll continue to see ideas, campaigns and executions which will pretend to be something they’re not / mislead consumers in some way or fake its roots and originality. Sometimes it is purely for the sake of controversy and to get people talking about it but other times you wonder who initially thought it would be a good idea and then how it ever made it in to the public spheres.
It was concluded that 2009 did not meet expectations. What should we expect in 2010?
In this report, the 2010 Social Media trends are foretasted by:
@petecashmore PETE CASHMORE Founder, CEO Mashable
@armano DAVID ARMANO Senior Partner, Dachis Group Author, Logic and Emotion
@chrisbrogan CHRIS BROGAN President, New Marketing Labs
@peterkim PETER KIM Managing Director, N.America Dachis Group
@seth SETH GODIN, Bestselling Author, Entrepreneur & Agent of change
@litmanlive MICHAEL LITMAN Social Media Strategist Consolidated PR
@tamar TAMAR WEINBERG, Community & Marketing Manager, Mashable
@johnbattelle JOHN BATTELLE Founder & Chairman Federated Media
@mariansalzman MARIAN SALZMAN President, N.America Euro PR, Trend Spotter & Author
@mzkagan MARTA KAGAN Managing Director, US Espresso- Brand Infiltration
@danzarrella DAN ZARRELLA Social & Viral Marketing Scientist HubSpot
@emarketer eMARKETER Digital Intelligence
@drewmclellan DREW McLELLAN Founder and Author The Marketing Minute
@idc CAROLINE DANGSON Digital Marketplace Research Analyst IDC
@jasonfalls JASON FALLS Social Media Strategist Social Media Explorer
@charleneli CHARLENE LI Founder Altimeter Group
@gauravonomics GAURAV MISHRA CEO 2020 Social Online
@marc_meyer MARC MEYER Principal Digital Marketing Response Group
@emarketer JEFFREY GARU Senior Analyst eMarketer 2010
@jimmy_wales JIMMY WALES Founder Wikipedia
@alecjross ALEC ROSS Sr Advisor -Innovation State Department
@CraigNewmark CRAIG NEWMARK Founder of Craiglist
@scobleizer ROBERT SCOBLE Technical Evangelist Rackspace
@dmscott DAVID MEERMAN SCOTT Marketing Strategist & Author World Wide Rave
@roncallari RON CALLARI Social Media
@ravit_ustrategy RAVIT LICHTENBERG Founder & Chief Strategist Ustrategy.com
@equalman ERIK QUALMAN Author Socialnomics
@pgillin PAUL GILLIN Writer, Author & Social Media Consultant Principal
@adambroitman ADAM BROITMAN Partner & Ringleader Circ.us
@cbensen CONNIE BENSEN Director of Social Media & Community Strategy Alterian
@mikearauz MIKE ARAUZ Strategist Undercurrent
@nenshad Nenshad Badoliwalla Co-author Driven to Performance
@adamcohen ADAM COHEN Partner Rosetta
@danielwaisberg DANIEL WAISBERG Head of Web Analytics Easynet
@communitygirl ANGELA CONNOR Journalist & Community Strategist
@trendsspotting TALY WEISS CEO and Head of Research TrendsSpotting.com
This reminds me of the kind of deck that Andy Bellass produced when I worked at Splendid. Maybe because he’s from an advertising background, I don’t know but he makes decks that don’t look anything like your generic Powerpoint presentations and they take you on a thought provoking and emotive journey, almost holding your hand along the way.
I love presentations like this. An absolute breath of fresh air. Gone are your typical bullet points and times new roman font and here you have a brilliant case in point that hammers the message home, less is more. The words are touchpoints, they aren’t everything, you still want to find out more instead of being bored to tears.
Someone said elsewhere that “Every interaction with the consumer is essential and can make a difference. Brands need to fit into the life of people.”
The idea is that in a world with an unlimited amount of brand touchpoints, some in a brands control and many not, and the fact that consumers can interact with a brand whenever and wherever they want to, every touch matters. I credit the birth of this idea to David Armano and his Micro-Interactions presentation.
I started this post a few weeks back with just the video. After a bit of research, I found the below slide deck also. Personally, very useful stuff chock full of insight from a behemoth of a company embracing the social web with both hands. Who says big companies can’t get involved.
Here’s a presentation from a while back now that looks over some of the recent crop of social engagement sites. It looks at the increasing trend for websites to be socially based. This was particularly interesting coming from Dirk as Cow have made the transition from a site which was originally based on Flash to one based on WordPress.
I was a fan of their previous site because it stood out from the rest of the pack but I can entirely understand why they made the change as sites based on Flash invariably are much more of a static, portfolio type showpiece and can sometimes be a case of form over functionality. WordPress is easy to keep current and up to date, loading times are cut to a minimum and SEO’ing is much more useful. Flash is static and needs specialised expertise to keep it up to date, which invariably takes a bit of a back seat to the day to day work.
What’s your website good for? Feast the eyes and the mind.
I was out with friends last night who aren’t part of the Twitter scene and make fun of me for using it because to them it all seems a bit pointless.. “I heard it was just Facebook statuses throughout the day and I don’t care what someone has had for lunch”
The presentation below was given by all round friendly chap and serial tweeter Dirk ‘The Cow’ Singer at the Social Network World Forum in London on 9th March 2009. They are now incidentally advertising for the 2010 event which isn’t until March 15th 2010 but that’s forward planning for you! The presentation deck is all about Justifying Social Media spend in a recession to ‘internal clients’. Well recommended to anyone working in any way shape or form in that thing we know and love called Social Media.