Posts Tagged ‘Goodies’
Top top presentation. Hugely informative without being boring.
Really great presentation deck from Thomas Wagner.
This reminds me of the kind of deck that Andy Bellass produced when I worked at Splendid. Maybe because he’s from an advertising background, I don’t know but he makes decks that don’t look anything like your generic Powerpoint presentations and they take you on a thought provoking and emotive journey, almost holding your hand along the way.
Check it out below and follow him on Twitter at @thomas_wagner
I love presentations like this. An absolute breath of fresh air. Gone are your typical bullet points and times new roman font and here you have a brilliant case in point that hammers the message home, less is more. The words are touchpoints, they aren’t everything, you still want to find out more instead of being bored to tears.
Someone said elsewhere that “Every interaction with the consumer is essential and can make a difference. Brands need to fit into the life of people.”
The idea is that in a world with an unlimited amount of brand touchpoints, some in a brands control and many not, and the fact that consumers can interact with a brand whenever and wherever they want to, every touch matters. I credit the birth of this idea to David Armano and his Micro-Interactions presentation.
I’ve spoken at length about measuring social media but this is one of the funniest presentations I’ve read, yet still full of interesting and useful info.
Highly worth your time.
An absolute must read.
Tags: Advertising, advocacy, branding, conversation, culture, frank striefler, Goodies, Planning, planning-ness 2009, presentation, slideshare, story
Posted in Advertising, Goodies, Planning 4 Comments »
The presentation below was given by all round friendly chap and serial tweeter Dirk ‘The Cow’ Singer at the Social Network World Forum in London on 9th March 2009. They are now incidentally advertising for the 2010 event which isn’t until March 15th 2010 but that’s forward planning for you! The presentation deck is all about Justifying Social Media spend in a recession to ‘internal clients’. Well recommended to anyone working in any way shape or form in that thing we know and love called Social Media.
Tags: brands, dirk singer, Goodies, internal clients, online conversations, recession, research, slideshare, Social Media, Social Networking World Forum, stats, Twitter
Posted in Goodies, Social Media 5 Comments »