Andy Berndt, MD of Google Creative Lab and Tom Uglow, Creative Lead presented this recently on Day 1 of Advertising Week 2009. Well worth your time.

You can grab the PDF and the PPT versions of the presentation here. The podcast is here also.

During, Andy asked them to obviously think about Google when creating experiences.  For me, what resonated most was that he reminded everyone to experiment often, be creative, try new things, and don’t be afraid to fail.

I don’t think that happens enough. Trying, innovating and sometimes failing. It’s easier to stick to what’s known rather than taking risks to potentially produce truly innovative stuff. Creativity and ideas generation is still alive and well but execution is being stifled by budgets and ignorance to enter new and unchartered territory. Budgets will always to some extent stifle what can and can’t be done. Also, understandably, it’s difficult from a large client perspective when there’s a lack of knowledge about all things digital and a hesistancy to try something that bit different. But that’s what the agency is there for, to bring them in to this new age of brilliance. I commend the one’s that make it out there in the wild and receive award after award but for every one stand out idea, there’s a thousand that get binned. It’s a shame.

Many of the experiments in 87 cool things highlighted mashups, interactivity, unique data usage, and the fusion of virtual worlds and reality.

From Google Maps and YouTube Annotations, to Insights for Search and a wide array of APIs, it’s easier than ever to play with inventive marketing ideas, using Google of course. We’re told to think of these tools and platforms as our blank canvas, and just have fun.

These innovative campaigns, projects, and even accidents can encourage us to expand our imaginations, think beyond our expectations and consider the impossible. Did you ever think Ohio could be a piano? Or that you would analyze your daily food consumption, and catalog it by cuisine? Or that an engaging and informative website could live entirely on YouTube? I didn’t!

Via Adwords Agency Blog

Enjoy!

A short one this time but have just been browsing through the following and I felt I had to share with you all. It features creatively brilliant advertisements from agencies across the globe so I’d like to invite you to feast your eyes on over 60 of ‘em here ! 

Which are your top 3 and why?

Well worth a read, the top 100 ads as voted by Creativethinkjuice.

It’s no surprise which is No1, an iconic classic in advertising history. Which is your favourite out of the Top 100?

The following list has been compiled by Creative Think Juice with the following considerations (from one degree-to-another): the marketing idea the behind ad, creative concept overall, and overall impact on brand.

100 Best Ads / Campaigns