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	<title>litmanlive.co.uk &#187; branding</title>
	<atom:link href="http://www.litmanlive.co.uk/blog/tag/branding/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.litmanlive.co.uk/blog</link>
	<description>Cool Hunting, Trends and Social Media</description>
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		<title>Branding can make anything look good.</title>
		<link>http://www.litmanlive.co.uk/blog/2010/03/branding-can-make-anything-look-good/</link>
		<comments>http://www.litmanlive.co.uk/blog/2010/03/branding-can-make-anything-look-good/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 20:35:47 +0000</pubDate>
		<dc:creator>litmanlivecouk</dc:creator>
				<category><![CDATA[Company Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.litmanlive.co.uk/blog/?p=2851</guid>
		<description><![CDATA[via reflectionof.me The wonders of branding. How many can you recognise? .]]></description>
			<content:encoded><![CDATA[<div class="posterous_bookmarklet_entry">
<p><a href="http://reflectionof.me/marketing-can-make-anything-look-good"><img class="posterous_download_image" src="http://posterous.com/getfile/files.posterous.com/clementine/4o57vle0YjDZRnVolbQPMSSQ9i3Gai9OGM4tfRMP8Ielw7HvJaavAAdz2IYO/1.jpg.scaled.500.jpg" border="0" alt="" width="500" height="667" /></a></p>
<div class="posterous_quote_citation">via <a href="http://reflectionof.me/marketing-can-make-anything-look-good">reflectionof.me</a></div>
<blockquote><p>The wonders of branding. How many can you recognise? .</p></blockquote>
</div>
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		<title>Identity and Branding from Noisy Decent Graphics</title>
		<link>http://www.litmanlive.co.uk/blog/2010/01/identity-and-branding-from-noisy-decent-graphics/</link>
		<comments>http://www.litmanlive.co.uk/blog/2010/01/identity-and-branding-from-noisy-decent-graphics/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 08:47:55 +0000</pubDate>
		<dc:creator>litmanlivecouk</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Company Branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[creative review]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[noisy decent graphics]]></category>

		<guid isPermaLink="false">http://www.litmanlive.co.uk/blog/2010/01/identity-and-branding-from-noisy-decent-graphics/</guid>
		<description><![CDATA[A while back Creative Review featured Mr Chicken. He&#8217;s the chap who designs all the Fried Chicken logos in London. Amazing stuff. Coke continued their branding resurgence with these great summer special edition cans. Big corporations listen up: THIS IS HOW YOU DO BRANDING. Michael Bierut tweaked the Guitar Hero logo. There&#8217;s an element of [...]]]></description>
			<content:encoded><![CDATA[<div class="posterous_autopost">
<div class="posterous_bookmarklet_entry">
<blockquote>
<div>A while back <a href="http://www.creativereview.co.uk/cr-blog/2009/march/meet-mr-chicken">Creative Review featured Mr Chicken</a>. He&#8217;s the chap who designs all the Fried Chicken logos in London. Amazing stuff.<a style="display: inline;" href="http://noisydecentgraphics.typepad.com/.a/6a00d83451d49569e2012876578302970c-pi"><img title="Mrchicken-386x500" src="http://noisydecentgraphics.typepad.com/.a/6a00d83451d49569e2012876578302970c-800wi" border="0" alt="Mrchicken-386x500" width="386" height="500" /></a></p>
<p>Coke continued their branding resurgence with <a href="http://www.creativereview.co.uk/cr-blog/2009/may/coke-cans">these great summer special edition cans</a>. Big corporations listen up: <strong>THIS IS HOW YOU DO BRANDING.</strong></p>
<p><a style="display: inline;" href="http://noisydecentgraphics.typepad.com/.a/6a00d83451d49569e20128765784b0970c-pi"><img title="1summer_cans_comp2_0" src="http://noisydecentgraphics.typepad.com/.a/6a00d83451d49569e20128765784b0970c-800wi" border="0" alt="1summer_cans_comp2_0" width="500" height="341" /></a></p>
<p>Michael Bierut <a href="http://pentagram.com/en/new/2009/09/new-work-guitar-hero-1.php">tweaked the Guitar Hero logo</a>. There&#8217;s an element of &#8216;you couldn&#8217;t make that up&#8217; isn&#8217;t there? Looks great though.</p>
<p><a style="display: inline;" href="http://noisydecentgraphics.typepad.com/.a/6a00d83451d49569e2012876578673970c-pi"><img title="Hero_1 620" src="http://noisydecentgraphics.typepad.com/.a/6a00d83451d49569e2012876578673970c-800wi" border="0" alt="Hero_1 620" width="500" height="333" /></a></p>
<p>Another example of &#8216;how to do branding&#8217; from a designer at the top of his game. I could easily have mentioned <a href="http://pentagram.com/en/new/2009/03/new-work-the-oak-room.php">The Oak Room</a> or continued work for <a href="http://pentagram.com/en/new/2009/11/mad-pop-up-shop.php">MAD</a>.</p>
<p><a style="display: inline;" href="http://noisydecentgraphics.typepad.com/.a/6a00d83451d49569e2012876578abf970c-pi"><img title="Hero_7 620" src="http://noisydecentgraphics.typepad.com/.a/6a00d83451d49569e2012876578abf970c-800wi" border="0" alt="Hero_7 620" width="500" height="333" /></a></p>
<p>London went a bit logo mad including the dreadful experience of trying to create a Brand for London. When will they learn, <em>the city doesn&#8217;t want or need a logo</em>. Michael Johnson has <a href="http://www.johnsonbanks.co.uk/thoughtfortheweek/index.php?thoughtid=488">a good round up here</a>.</p>
<p><a style="display: inline;" href="http://noisydecentgraphics.typepad.com/.a/6a00d83451d49569e201287657e6de970c-pi"><img title="488_london_ads_roundel" src="http://noisydecentgraphics.typepad.com/.a/6a00d83451d49569e201287657e6de970c-800wi" border="0" alt="488_london_ads_roundel" width="400" height="348" /></a></p>
<p>Of much more importance to London, <a href="http://www.creativereview.co.uk/cr-blog/2009/october/london-2012-pictograms">the Olympic icons were launched</a>. Just as I really like the 2012 logo (sorry David) I really like these icons. Actually, I don&#8217;t really like the black and white ones, but I love the colour ones and I really like the way it links in with the tube lines thing. Colourful, interesting, different. Exciting. Well done <a href="http://www.someoneinlondon.com/">Someone</a>.</p>
<p><a style="display: inline;" href="http://noisydecentgraphics.typepad.com/.a/6a00d83451d49569e201287657e8ff970c-pi"><img title="Alldynamicpictograms_1" src="http://noisydecentgraphics.typepad.com/.a/6a00d83451d49569e201287657e8ff970c-800wi" border="0" alt="Alldynamicpictograms_1" width="340" height="900" /></a></p>
<p><a style="display: inline;" href="http://noisydecentgraphics.typepad.com/.a/6a00d83451d49569e201287657e8a7970c-pi"><img title="Picts3_0" src="http://noisydecentgraphics.typepad.com/.a/6a00d83451d49569e201287657e8a7970c-800wi" border="0" alt="Picts3_0" width="500" height="376" /></a></p>
<p>I designed the <a href="http://noisydecentgraphics.typepad.com/design/2009/10/newspaper-club-logo.html">Newspaper Club logo</a> which you all hated and the <a href="http://noisydecentgraphics.typepad.com/design/2009/11/noticings.html">Noticings logo</a> which you all loved. (Actually lots of people love that one, not just you lot.)</p>
<p><a style="display: inline;" href="http://noisydecentgraphics.typepad.com/.a/6a00d83451d49569e20120a754eeef970b-pi"><img title="6a00d83451d49569e2012875b7d7b8970c-800wi" src="http://noisydecentgraphics.typepad.com/.a/6a00d83451d49569e20120a754eeef970b-800wi" border="0" alt="6a00d83451d49569e2012875b7d7b8970c-800wi" width="500" height="115" /></a></p>
<p>And then right at the end of the year, because we all know <a href="http://noisydecentgraphics.typepad.com/design/2009/04/in-the-last-20-years-i-have-drawn-more-than-7000-logos-mostly-for-black-and-deathmetal-bands-from-al.html">heavy metal bands</a> have the best logos we asked Christophe Szpajdel to design the new logo for <a href="http://www.reallyinterestinggroup.com/">RIG</a>.</p>
<p><a title="The all new RIG logo by Ben Terrett, on Flickr" href="http://www.flickr.com/photos/benterrett/4175938385/"><img src="http://farm3.static.flickr.com/2688/4175938385_11edc2e65f.jpg" alt="The all new RIG logo" width="500" height="375" /></a></p>
</div>
</blockquote>
<div class="posterous_quote_citation">via <a href="http://noisydecentgraphics.typepad.com/design/2009/12/2-identity-and-branding.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+noisydecentgraphics+%28Noisy+Decent+Graphics%29&amp;utm_content=Google+Reader">noisydecentgraphics.typepad.com</a></div>
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		<item>
		<title>How to create advocacy and conversation..</title>
		<link>http://www.litmanlive.co.uk/blog/2009/10/how-to-create-advocacy-and-conversation/</link>
		<comments>http://www.litmanlive.co.uk/blog/2009/10/how-to-create-advocacy-and-conversation/#comments</comments>
		<pubDate>Sun, 18 Oct 2009 11:44:56 +0000</pubDate>
		<dc:creator>litmanlivecouk</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Goodies]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[frank striefler]]></category>
		<category><![CDATA[planning-ness 2009]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[story]]></category>

		<guid isPermaLink="false">http://www.litmanlive.co.uk/blog/?p=1885</guid>
		<description><![CDATA[An absolute must read. How to create advocacy and conversation, Planning-ness 2009 View more documents from Frank Striefler.]]></description>
			<content:encoded><![CDATA[<h1>An absolute must read.</h1>
<p><img style="visibility: hidden; width: 0px; height: 0px;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNTU4NjYwNzMzNDEmcHQ9MTI1NTg2NjA3NzY5NSZwPTEwMTkxJmQ9c3NfZW1iZWQmZz*yJm89ZmFmZmVhN2JlOTk2NGE4YmExM2UzNjJmY2I4N2NiNDcmb2Y9MA==.gif" border="0" alt="" width="0" height="0" /></p>
<div id="__ss_2225848" style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="How to create advocacy and conversation, Planning-ness 2009" href="http://www.slideshare.net/strieflerf/planningness-conference-draft1">How to create advocacy and conversation, Planning-ness 2009</a><object style="margin:0px" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=planningnessdraft1-091014224935-phpapp01&amp;stripped_title=planningness-conference-draft1" /><param name="allowfullscreen" value="true" /><embed style="margin:0px" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=planningnessdraft1-091014224935-phpapp01&amp;stripped_title=planningness-conference-draft1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/strieflerf">Frank Striefler</a>.</div>
</div>
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		<title>Brands 2.0: Branding in a digital world</title>
		<link>http://www.litmanlive.co.uk/blog/2009/08/brands-2-0-branding-in-a-digital-world/</link>
		<comments>http://www.litmanlive.co.uk/blog/2009/08/brands-2-0-branding-in-a-digital-world/#comments</comments>
		<pubDate>Sat, 15 Aug 2009 09:23:44 +0000</pubDate>
		<dc:creator>litmanlivecouk</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Company Branding]]></category>
		<category><![CDATA[Cool]]></category>
		<category><![CDATA[accelerating change]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[convergence]]></category>
		<category><![CDATA[networks]]></category>
		<category><![CDATA[the economist]]></category>

		<guid isPermaLink="false">http://www.litmanlive.co.uk/blog/?p=1609</guid>
		<description><![CDATA[Brands and Branding below is the book, the &#8216;offline&#8217; version if you will, but here, you can download the PDF extract of Andy&#8217;s chapter which is Brands 2.0 &#8211; Brands in a digital world. Don&#8217;t say I&#8217;m not good to you. Click me to download. The book in it&#8217;s entirety looks to be well worth [...]]]></description>
			<content:encoded><![CDATA[<p>Brands and Branding below is the book, the &#8216;offline&#8217; version if you will, but here, you can download the PDF extract of <a href="http://www.small-big.com/2009/05/brand-20-brands-in-a-digital-age.html">Andy&#8217;s </a><a href="http://www.litmanlive.co.uk/blog/wp-content/uploads/2009/08/6a00d834522f4569e20115707305ae970b-800wi.jpg"><img class="size-full wp-image-1611 alignright" title="Brands&amp;Branding" src="http://www.litmanlive.co.uk/blog/wp-content/uploads/2009/08/6a00d834522f4569e20115707305ae970b-800wi.jpg" alt="Brands&amp;Branding" width="243" height="391" /></a>chapter which is Brands 2.0 &#8211; Brands in a digital world.</p>
<p>Don&#8217;t say I&#8217;m not good to you.</p>
<p><a href="http://www.litmanlive.co.uk/blog/wp-content/uploads/2009/08/brand-2.0.pdf">Click me to download.<br />
</a></p>
<p>The book in it&#8217;s entirety looks to be well worth checking out and is divided in to three parts:</p>
<p>1. Examining the case for brands,</p>
<p>2. Best practice in branding</p>
<p>3. The future for brands.</p>
<p>It&#8217;s a collaborative effort, written by 19 experts, and when I use the term &#8216;experts&#8217; I actually mean it. The writers are the very cream of the crop.</p>
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