It seems like the car co’s are really stepping up their game recently with great stuff like this and the stunt Mini pulled off in Amsterdam which I wrote about recently here. I love this. It’s brilliant, unexpected, ambient and I’d imagine a wow moment when you see it in the flesh. It wasn’t the kind of thing I’d expect Alfa Romeo to be doing and that’s always a good thing.
So Alfa Romeo Belgium have been unconventionally taking one of their cars to shopping centres in Belgium to demonstrate just how easy it is to buy. The ambient stunt, associated with the Salon de l’Auto et de la Moto de Bruxelles (14 to 24 January), incredibly suspends the car to make it fit into a shopping trolley. Genius.
The tag line, “Your chance to own an Alfa Romeo” is a bit dull though. It doesn’t really motivate me enough. How about “Put an Alfa Romeo in your shopping trolley today!” Too long? Oh well.
Pictures below were taken in Woluwé Shopping Centre and will soon be replicated in other shopping centres in Antwerp and Liege.