Tag Archives: BBH

Barclaycard Rollercoaster: The Making Of

Love this sort of stuff. Satisfies the creative and production sides of me.

Angus Kneale of The Mill NYC, the cast and crew give us an insight into the creation of the advert, which was filmed in New York and involved state of the art technology notably the Spydercam.

Epic stuff.

You may have already seen the new rollercoaster Barclaycard ad, pretty neat isn’t it? Well here’s some behind the scenes feastings for you to enjoy. The Spydercam is quite fantastic, as is the backing track.

The story behind the story of the new Google Chrome TV spots

Great video and story of the making of new Google Chrome spots from BBH. Ben Malbon opens the video and you can find more on the BBH blog. (Linked above) These guys are on fire right now and deserve to be. We live in an age where it’s harder and harder for brands to tell their own stories; social media, word of mouth, consumer influence have taken over. So if you are going to create something as traditional as a TV spot, best to make it so wonderful that people not only want to hear the story, they want to know the story behind the story.

via edwardboches.posterous.com