Michael Litman

Good stats in ‘ere.

Some great stuff here from Wishpond as part of their ‘Social Success’ eBook. Worth a read.

Four ways to measure social success:

Fan count (but consider fan value (purchase value + referral value (vs. non fans)

Engagement rate (otherwise billed as conversation rate, share rate, applause rate, people talking about this)

Referral traffic to website (but consider also to store)

Sales (volume or value) (but consider broader economic value – money saved as well as money made)

Very funny as usual.

Good knowledge here from an analysis of around 11k pins on Pinterest.

Impressive stuff here from Heineken. To help celebrate their 140th birthday, they allowed their community on Facebook to create a limited edition bottle design.

It ran on Facebook and http://www.yourfuturebottle.com, judged by Cool Hunting, Pecha Kucha and Heineken.

What was most impressive was they got 30,000 entries. Of course, this is Heineken so it’s not just any old company but UGC contents have notoriously low entry numbers. Would be great to find out how much resource was put against this to get 30,000 entries! It sets a precedent for clients too when they see this and expect other less desirable competitions to get a similar number of entries.