Michael Litman » Creativity

Want a good review for Four Lions? Ask twitter…

litmanlivecouk — Mon, 17 May 2010 11:34:02 +0000

This is interesting…

…the honourable Rupert Britton, Dark Lord of Content Strategy here at PHD, has had a tweet picked up of his thoughts on the new Chris Morris film Four Lions, and it’s been used in an ad.

It’s the second one down…

He’s not the only one though… they’ve used about four or five, mixed in with reviews from proper journalistic organs.

Oh, and the Evening Standard.

Anyway, it’s really interesting, for several reasons.

Firstly, if you were a little short of good write-ups of your film (which I’m not suggesting Four Lions is, it’s just a hypothetical ‘if’), you could just find the tweets by people who did like your film, and use those.

Secondly, it highlights the fact that we increasingly trust (or at least marketers believe that we trust) the opinions of other people at least as much, if not more so, than those of the so-called ‘experts’.

Thirdly, if you are going to use someone’s tweet in a review… is it polite to ask? The first Rupert heard of it was when a friend called him up and told him…

Rupert says he wouldn’t have minded at all.

So why not just ask?

(If you’re listening, Four Lions folks, the very least you could do is send him a poster or something…)

via feedingthepuppy.com

UTweet! from Uniqlo. Very cool.

litmanlivecouk — Tue, 06 Apr 2010 11:10:10 +0000

Put in your @name on Twitter and see what it does. Very nicely done.

http://www.uniqlo.com/utweet/

Unemployed Man Google Mapped His CV —Someone Give Him a Job For His Creativity Alone!

litmanlivecouk — Mon, 15 Mar 2010 12:48:58 +0000

via gizmodo.com

A link I picked up on got Gizmodo’d. It was rather lovely.

I had to turn off the iPhone app Boxcar because of all the @replies coming through after @gizmodo tweeted it and linked to it in their blog post.

The Five C’s of Engagement

litmanlivecouk — Mon, 15 Mar 2010 12:46:18 +0000

via scottgould.posterous.com

Life was much easier when..

litmanlivecouk — Mon, 15 Mar 2010 12:39:37 +0000

via reflectionof.me

Love this.

Future Media. No More Middle men.

litmanlivecouk — Sat, 13 Mar 2010 12:03:34 +0000

via michaelbatistich.com

Consistently brilliant stuff from Helge.

Incredible t-shirt stop-motion video

litmanlivecouk — Sat, 13 Mar 2010 11:59:52 +0000

via holykaw.alltop.com

How they do this I have no idea. Amazing.

GAP: Turning shopping on its head

litmanlivecouk — Thu, 11 Mar 2010 11:49:37 +0000

Isn’t this brilliant? I thought so. It’s from a few months back now but no they aren’t a client, lets get that out of the way first.

To announce and promote their customer loyalty programme Sprize, the GAP store in Vancouver, BC completely flipped everything upside down and adhering to their tagline rather nicely of turning shopping on its head. This I like. So all of the mannequins, displays and signs were flipped, as well as some cars and a hot dog stand outside of the store. Brilliant.

It seems to me like a clever customer retention tool and keeping those existing customers happy. I think its only open in Canada at the moment but they can sign up for a free Sprize account at participating Gap stores for an opportunity to collect SprizeMoney. Put simply, if you buy a shirt at £25 and within 45 days it goes down in price then you get credited to your account the difference. Now thats something I’d sign up to for sure. Isn’t it annoying when you buy something full price for it to be discounted some weeks later?

This is smart because the idea / hope is that people will return to GAP more often to see what they can get for their Sprizemoney and undoubtedly pick up a few more purchases than they had intended. Potentially increasing footfall and volume of purchases.

Since there’s no cost to signup its pretty much no risk for the customer. Thus, Gap will be making a return customer out of any new customer, while keeping loyal customers happy.

Nice.

Via PSFK and Suite 101

Branding can make anything look good.

litmanlivecouk — Sat, 06 Mar 2010 20:35:47 +0000

via reflectionof.me

The wonders of branding. How many can you recognise? .

Real time counter of worldwide tweets

litmanlivecouk — Sun, 28 Feb 2010 21:48:52 +0000

Sweet visualisation.

A pop up that I didn’t instantly close..

litmanlivecouk — Sun, 28 Feb 2010 21:32:55 +0000

So here’s a pop up that I didn’t automatically close. Guinness just have that knack of doing stuff which catches your eye and this was no exception.

A video and a call to action. That was it. But it did the trick.

Funnily enough when I actually went to click through to see where it would take me, it went nowhere.

Barclaycard Rollercoaster: The Making Of

litmanlivecouk — Sun, 28 Feb 2010 21:08:15 +0000

Love this sort of stuff. Satisfies the creative and production sides of me.

Angus Kneale of The Mill NYC, the cast and crew give us an insight into the creation of the advert, which was filmed in New York and involved state of the art technology notably the Spydercam.

Epic stuff.

via hellokinsella.posterous.com

You may have already seen the new rollercoaster Barclaycard ad, pretty neat isn’t it? Well here’s some behind the scenes feastings for you to enjoy. The Spydercam is quite fantastic, as is the backing track.

Finally a use for floppy disks

litmanlivecouk — Fri, 12 Feb 2010 01:42:52 +0000

via lenkendall.posterous.com

Pretty cool geek art.

Nicolas Roope from POKE talks about “things vs ads”

litmanlivecouk — Fri, 12 Feb 2010 01:38:54 +0000

via zambrano.posterous.com

Well worth your time.

Social Media Hierarchy of Needs

litmanlivecouk — Fri, 12 Feb 2010 01:34:01 +0000

via chrisrutz.de

This is pretty smart.

The ultimate creative brief

litmanlivecouk — Sun, 07 Feb 2010 16:45:51 +0000

There’s no perfect template for creative briefs. But with the iPad there could well be. This template would be interactive and customizable in real-time – just drag ‘n drop the elements you need. Or download new ones.

The name of this software? iBrief of course.

via theplanninglab.com

This. Is. The. Future.

Do Knot Forget

litmanlivecouk — Sun, 07 Feb 2010 16:41:55 +0000

via swiss-miss.com

Novel approach to advertising the fact that Bluetooth comes with every new Ford model.

Smart interactive anti-chewing gum advertisement

litmanlivecouk — Sun, 07 Feb 2010 16:33:02 +0000

via holykaw.alltop.com

Your print out and keep thought for the day

litmanlivecouk — Sun, 07 Feb 2010 15:53:04 +0000

via michaelbatistich.com

Why design thinking is the next competitive advantage

litmanlivecouk — Tue, 02 Feb 2010 07:55:27 +0000

via michaelbatistich.com

Top stuff.

Advertisers Make Use Of Spare Seating At London Irish Rugby Club

litmanlivecouk — Tue, 02 Feb 2010 07:53:43 +0000

This was taken just prior to kick off, but no more than around 8,000 fans attended the match at the 25,000+ stadium in Reading.

London Irish are a rugby club to watch, though. According to their CEO, the club has ambitions to become the Manchester United of club rugby (without the debt).

Whether achieving that goal, in perspective, will leave shareholders dispondent or elated, I’m not sure. It depends in large part on the growth of the sport as a whole, which is of course out of the hands of Irish alone.

They’re soon to release a new content offering, perhaps in the form of an app. I can’t say much more other than that it excited me a bit!

via sociablesport.com

Smart. Very smart. Flipping the conventional model on its ear and now empty seats = opportunity.

Encouraging creative thinking with the Rethink Scholarship..

litmanlivecouk — Sun, 24 Jan 2010 12:10:16 +0000

Have a watch of this short video, really creative, thinking out the box stuff. You’ll be amazed at what you can do with a standard book format, some insightful quotes too.

It’s for the Rethink Scholarship in Canada which is an $18,000 scholarship for aspiring art directors and designers to Langara College’s Communication and Ideation Design course.

Naturally they’ve got a super cool entry website here where they talk about how to enter and what they are looking for in an obviously stylish fashion.

Last years winner of the scholarship was Jim Balakshin who won a two-year scholarship on to the course as well as an internship with Rethink. He’s on Twitter here.

A novel approach to recruiting for entries to what is essentially a University course..