…the honourable Rupert Britton, Dark Lord of Content Strategy here at PHD, has had a tweet picked up of his thoughts on the new Chris Morris film Four Lions, and it’s been used in an ad.
It’s the second one down…
He’s not the only one though… they’ve used about four or five, mixed in with reviews from proper journalistic organs.
Oh, and the Evening Standard.
Anyway, it’s really interesting, for several reasons.
Firstly, if you were a little short of good write-ups of your film (which I’m not suggesting Four Lions is, it’s just a hypothetical ‘if’), you could just find the tweets by people who did like your film, and use those.
Secondly, it highlights the fact that we increasingly trust (or at least marketers believe that we trust) the opinions of other people at least as much, if not more so, than those of the so-called ‘experts’.
Thirdly, if you are going to use someone’s tweet in a review… is it polite to ask? The first Rupert heard of it was when a friend called him up and told him…
Rupert says he wouldn’t have minded at all.
So why not just ask?
(If you’re listening, Four Lions folks, the very least you could do is send him a poster or something…)
Isn’t this brilliant? I thought so. It’s from a few months back now but no they aren’t a client, lets get that out of the way first.
To announce and promote their customer loyalty programme Sprize, the GAP store in Vancouver, BC completely flipped everything upside down and adhering to their tagline rather nicely of turning shopping on its head. This I like. So all of the mannequins, displays and signs were flipped, as well as some cars and a hot dog stand outside of the store. Brilliant.
It seems to me like a clever customer retention tool and keeping those existing customers happy. I think its only open in Canada at the moment but they can sign up for a free Sprize account at participating Gap stores for an opportunity to collect SprizeMoney. Put simply, if you buy a shirt at £25 and within 45 days it goes down in price then you get credited to your account the difference. Now thats something I’d sign up to for sure. Isn’t it annoying when you buy something full price for it to be discounted some weeks later?
This is smart because the idea / hope is that people will return to GAP more often to see what they can get for their Sprizemoney and undoubtedly pick up a few more purchases than they had intended. Potentially increasing footfall and volume of purchases.
Since there’s no cost to signup its pretty much no risk for the customer. Thus, Gap will be making a return customer out of any new customer, while keeping loyal customers happy.
Love this sort of stuff. Satisfies the creative and production sides of me.
Angus Kneale of The Mill NYC, the cast and crew give us an insight into the creation of the advert, which was filmed in New York and involved state of the art technology notably the Spydercam.
You may have already seen the new rollercoaster Barclaycard ad, pretty neat isn’t it? Well here’s some behind the scenes feastings for you to enjoy. The Spydercam is quite fantastic, as is the backing track.
There’s no perfect template for creative briefs. But with the iPad there could well be. This template would be interactive and customizable in real-time – just drag ‘n drop the elements you need. Or download new ones.
