Michael Litman » Cool

Want a good review for Four Lions? Ask twitter…

litmanlivecouk — Mon, 17 May 2010 11:34:02 +0000

This is interesting…

…the honourable Rupert Britton, Dark Lord of Content Strategy here at PHD, has had a tweet picked up of his thoughts on the new Chris Morris film Four Lions, and it’s been used in an ad.

It’s the second one down…

He’s not the only one though… they’ve used about four or five, mixed in with reviews from proper journalistic organs.

Oh, and the Evening Standard.

Anyway, it’s really interesting, for several reasons.

Firstly, if you were a little short of good write-ups of your film (which I’m not suggesting Four Lions is, it’s just a hypothetical ‘if’), you could just find the tweets by people who did like your film, and use those.

Secondly, it highlights the fact that we increasingly trust (or at least marketers believe that we trust) the opinions of other people at least as much, if not more so, than those of the so-called ‘experts’.

Thirdly, if you are going to use someone’s tweet in a review… is it polite to ask? The first Rupert heard of it was when a friend called him up and told him…

Rupert says he wouldn’t have minded at all.

So why not just ask?

(If you’re listening, Four Lions folks, the very least you could do is send him a poster or something…)

via feedingthepuppy.com

Presentation of the year so far: The brief in the post digital age

litmanlivecouk — Mon, 19 Apr 2010 11:17:04 +0000

The brief in the post digital age

View more presentations from garethk.

Best pres so far. Czech it.

UTweet! from Uniqlo. Very cool.

litmanlivecouk — Tue, 06 Apr 2010 11:10:10 +0000

Put in your @name on Twitter and see what it does. Very nicely done.

http://www.uniqlo.com/utweet/

Unemployed Man Google Mapped His CV —Someone Give Him a Job For His Creativity Alone!

litmanlivecouk — Mon, 15 Mar 2010 12:48:58 +0000

via gizmodo.com

A link I picked up on got Gizmodo’d. It was rather lovely.

I had to turn off the iPhone app Boxcar because of all the @replies coming through after @gizmodo tweeted it and linked to it in their blog post.

The Five C’s of Engagement

litmanlivecouk — Mon, 15 Mar 2010 12:46:18 +0000

via scottgould.posterous.com

Future Media. No More Middle men.

litmanlivecouk — Sat, 13 Mar 2010 12:03:34 +0000

via michaelbatistich.com

Consistently brilliant stuff from Helge.

Incredible t-shirt stop-motion video

litmanlivecouk — Sat, 13 Mar 2010 11:59:52 +0000

via holykaw.alltop.com

How they do this I have no idea. Amazing.

The History And Evolution Of Email

litmanlivecouk — Sat, 13 Mar 2010 11:58:36 +0000

via socialmediagraphics.posterous.com

Top graphic.

Ad Vice: 10 Tips for Fledgling Digital Marketers.

litmanlivecouk — Sat, 13 Mar 2010 11:54:45 +0000

via michaelbatistich.com

If I could marry a presentation this would be it.

GAP: Turning shopping on its head

litmanlivecouk — Thu, 11 Mar 2010 11:49:37 +0000

Isn’t this brilliant? I thought so. It’s from a few months back now but no they aren’t a client, lets get that out of the way first.

To announce and promote their customer loyalty programme Sprize, the GAP store in Vancouver, BC completely flipped everything upside down and adhering to their tagline rather nicely of turning shopping on its head. This I like. So all of the mannequins, displays and signs were flipped, as well as some cars and a hot dog stand outside of the store. Brilliant.

It seems to me like a clever customer retention tool and keeping those existing customers happy. I think its only open in Canada at the moment but they can sign up for a free Sprize account at participating Gap stores for an opportunity to collect SprizeMoney. Put simply, if you buy a shirt at £25 and within 45 days it goes down in price then you get credited to your account the difference. Now thats something I’d sign up to for sure. Isn’t it annoying when you buy something full price for it to be discounted some weeks later?

This is smart because the idea / hope is that people will return to GAP more often to see what they can get for their Sprizemoney and undoubtedly pick up a few more purchases than they had intended. Potentially increasing footfall and volume of purchases.

Since there’s no cost to signup its pretty much no risk for the customer. Thus, Gap will be making a return customer out of any new customer, while keeping loyal customers happy.

Nice.

Via PSFK and Suite 101

The Path to 10 Billion iTunes Downloads

litmanlivecouk — Sat, 06 Mar 2010 20:29:56 +0000

via chrisrutz.de

The BBC-o-Gram: How the BBC spends money

litmanlivecouk — Sat, 06 Mar 2010 20:26:29 +0000

via christoph.posterous.com

It puts all the discussions about 6 Music in to perspective just how little they are squabbling over. You have to look pretty hard to find them on the infographic in the first place.

Age Distribution On Social Network Sites

litmanlivecouk — Sat, 06 Mar 2010 20:21:18 +0000

via socialmediagraphics.posterous.com

Social media and the power of links: The Matthew Effect

litmanlivecouk — Sat, 06 Mar 2010 19:29:29 +0000

via freshnetworks.com

Fantastic use of touchpad tech to create a new guitar experience

litmanlivecouk — Sat, 06 Mar 2010 19:22:48 +0000

via luismiranda.posterous.com

Real time counter of worldwide tweets

litmanlivecouk — Sun, 28 Feb 2010 21:48:52 +0000

Sweet visualisation.

The Razorfish 5: Technologies that will change your business..

litmanlivecouk — Sun, 28 Feb 2010 21:41:31 +0000

via luismiranda.posterous.com

Finally a use for floppy disks

litmanlivecouk — Fri, 12 Feb 2010 01:42:52 +0000

via lenkendall.posterous.com

Pretty cool geek art.

Nicolas Roope from POKE talks about “things vs ads”

litmanlivecouk — Fri, 12 Feb 2010 01:38:54 +0000

via zambrano.posterous.com

Well worth your time.

Social Media Hierarchy of Needs

litmanlivecouk — Fri, 12 Feb 2010 01:34:01 +0000

via chrisrutz.de

This is pretty smart.

How eight to eighteen year old’s spend their time

litmanlivecouk — Fri, 12 Feb 2010 01:31:22 +0000

via jacklucky.posterous.com

Top insights here.

7 ways to reinvent yourself by Seth Godin

litmanlivecouk — Fri, 12 Feb 2010 01:28:40 +0000

via michaelbatistich.com

How different age groups are using the internet.

litmanlivecouk — Fri, 12 Feb 2010 01:15:53 +0000

Useful infographic and great for decks.

The ultimate creative brief

litmanlivecouk — Sun, 07 Feb 2010 16:45:51 +0000

There’s no perfect template for creative briefs. But with the iPad there could well be. This template would be interactive and customizable in real-time – just drag ‘n drop the elements you need. Or download new ones.

The name of this software? iBrief of course.

via theplanninglab.com