Category Archives: Company Branding

Identity and Branding from Noisy Decent Graphics

A while back Creative Review featured Mr Chicken. He’s the chap who designs all the Fried Chicken logos in London. Amazing stuff.Mrchicken-386x500

Coke continued their branding resurgence with these great summer special edition cans. Big corporations listen up: THIS IS HOW YOU DO BRANDING.

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Michael Bierut tweaked the Guitar Hero logo. There’s an element of ‘you couldn’t make that up’ isn’t there? Looks great though.

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Another example of ‘how to do branding’ from a designer at the top of his game. I could easily have mentioned The Oak Room or continued work for MAD.

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London went a bit logo mad including the dreadful experience of trying to create a Brand for London. When will they learn, the city doesn’t want or need a logo. Michael Johnson has a good round up here.

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Of much more importance to London, the Olympic icons were launched. Just as I really like the 2012 logo (sorry David) I really like these icons. Actually, I don’t really like the black and white ones, but I love the colour ones and I really like the way it links in with the tube lines thing. Colourful, interesting, different. Exciting. Well done Someone.

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I designed the Newspaper Club logo which you all hated and the Noticings logo which you all loved. (Actually lots of people love that one, not just you lot.)

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And then right at the end of the year, because we all know heavy metal bands have the best logos we asked Christophe Szpajdel to design the new logo for RIG.

The all new RIG logo

New Social Media Policy from Coca Cola..

Firstly, here’s an interview with Adam Brown, Head of Social Media @ Coca-Cola.

About that social media policy, it’s only 3 pages. It doesn’t have to be 100 pages long and cover every last point under the sun. It should be an addition to existing company policy–you don’t need to start from scratch.

As Coca-Cola introduce their Social Media Policy:

Every day, people discuss, debate and embrace The Coca‐Cola Company and their brands in thousands of online conversations. Coca-Cola recognizes the vital importance of participating in these online conversations and are committed to ensuring that they participate in online social media the right way. These Online Social Media Principles have been developed to help empower the Coca-Cola associates to participate in this new frontier of marketing and communications, represent our Company, and share the optimistic and positive spirits of our brands.

Interesting to see are the 10 “Principles for Online Spokespeople” Coca-Cola has created:

  1. Be Certified in the Social Media Certification Program.
  2. Follow our Code of Business Conduct and all other Company policies.
  3. Be mindful that you are representing the Company.
  4. Fully disclose your affiliation with the Company.
  5. Keep records.
  6. When in doubt, do not post.
  7. Give credit where credit is due and don’t violate others’ rights.
  8. Be responsible to your work.
  9. Remember that your local posts can have global significance.
  10. Know that the Internet is permanent.

All in all Adam Brown has set a nice standard within one of the most loved companies in the world

Download the full policy here: Coca-Cola Online Social Media Principles

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