How Big Is Online Video Advertising?

August 1st, 2012 Posted by litmanlivecouk
via business2community.com

Online video advertising has higher ROI, at 81 percent, than any other form.

Online videos reached 51 percent of Americans in 2011, a 14.2 percent increase from the previous year.

Last year, online advertising overtook print media in the US and lies second
only to TV ads.

2/3 of marketers intend to transfer their TV budgets to online ads in 2012.


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  • http://twitter.com/onlinealldetime Nick Ferrara

    Great post.  Another interesting statistic is that more “baby boomers” are now viewing video online than they are on the boob-tube. And, because Google owns YouTube, relevant online video can help conversion rates as well as overall SEO.