Pay Attention While Walking….
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September, 2011
US Internet Users Spend More Time On Facebook Than Any Other Web Brand
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The UK is addicted to smartphones
via e2save.com
“Research by UK telecommunications regulator OfCom has given us a deep insight into the smartphone market and the data consumption of mobile users. Are we now in a world of smartphone and technological addiction?
23% of adults and 34% of teens admit to using smartphones during meal times. We can’t seem to let our mobile phones go wherever we are, illustrated by our beautiful infographic”
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Nielsen: Social media report Q3 2011
Key findings courtesy of We Are Social:
- Across a sample of 10 global markets, social networks and blogs are the top online destination in each country, accounting for the majority of time spent online and reaching at least 60 percent of active Internet users
- US – Social networks and blogs continue to dominate Americans’ time online, now accounting for nearly a quarter of total time spent on the Internet. At over 53 billion total minutes during May 2011, Americans spend more time on Facebook than they do on any other website
- US – Blogger is now the number #2 social networking and blog site in the U.S. with 50.1 million unique U.S. visitors, up 17 percent from a year ago
- UK – Internet users in the U.K. viewed 229.6 million pages on Tumblr, the second most page views on any social network or blog in the country after Facebook (20.2 billion page views)
- France – Nearly a quarter of active French Internet users – 9.6 million – visited #2 social networking site Overblog
- Italy – Italian Internet users spend nearly one-third of their time online visiting social networks and blogs (31% of total Internet time)
- Germany – German Internet users spend more time on social networks and blogs than they do any other online category of sites, a total of 12.7 billion minutes during May 2011
- Australia – Among Nielsen’s 10 Internet-metered markets, Australian Internet users spend the most time visiting social networks and blogs, averaging 7 hours, 17 minutes per person
- Brazil – Orkut is the #1 social networking and blog site in Brazil, visited by 30.3 million Brazillians in May 2011, 11 percent more visitors than #2 site Facebook
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