March, 2011

Fascinating decision science stuff here from UPS. And it works.

At the base of the pyramid is human reflex — i.e. response to a stimuli. One level above it is problem solving which in her mind doesn’t require creativity and just a set of processes that can be activated. Above that is creativity — an elevated form of problem solving that involves invention and improvisation. And at the very top is imagination, which Patti insisted is “boundless creativity.” You can mix the different levels at the interfaces and see a different kind of creativity/action happening. I sincerely enjoyed how this model felt in my mind. -JM

“This Kinetic Typography project was created from the dialogue of Conan O’Brien’s final episode of The Tonight Show on NBC. In this farewell address, he describes his feelings towards NBC and the situation at hand. His personality exudes positivity and humor allowing this dialogue to describe his character very well. Even through the hardships of leaving NBC he promotes hard work and kindness.

The concept behind this video is to show Conan O’Brien as a the monumental entertainer and solid wall that he is. Conan O’Brien is and will continue to be a seasoned television entertainer. After drawing inspiration from Lou Dorfsman’s Gastrotypographicalassemblage, this concept was achieved by creating a literal wall from over 60 individual typographic layouts. These custom crafted layouts reference a variety of eclectic type design. The combination of eclectic typography and modern 3D letter forms achieved in Cinema 4D provides a contrast between old and new. This contrast emphasizes time to create a sturdy and timeless object. This solidity and timelessness is the perfect representation of Conan O’Brien.”