I remember watching a great presentation from my previous CEO a few years back on how personalisation and customisation was to be the xfactor of future product marketing, that was on the back of some of the first NikeID stores, and while botique beer brands have been doing this for a few years, AKQA and Heineken are now bringing this to the mainstream with “Your Heineken” and it’s a step above the rest with a neat online tool that allows you to customise almost 100% of the bottle in 3D. Upload images, text, photos, you name it and they’ll be rendered in 3D on the bottle to give you a preview before you buy. Pretty cool. Check it out at “Your Heineken” here.
Here’s a selection, there’s a load more on the via link below. Brilliant brilliant brilliant.
You know in life when there are things that you are used to but at the same time annoy you? Those things are exactly what artist Catrin Dulay has tried to express using illustrations with fun messages. The world would be so perfect if everybody had a pen, if all the machines accepted wrinkled dollar bills, that all stickers peel off clean, etc.
Illustrations with clever messages are used by other artists as well, like these guys that wanted to show how ironic life would be if everything was upside down in our lives.