Comments on: Diesel says: Be Stupid http://www.litmanlive.co.uk/blog/2010/01/diesel-says-be-stupid/ All the cool stuff I find on the web. Mon, 06 Feb 2012 06:11:00 +0000 hourly 1 http://wordpress.org/?v= By: Martin Kraft http://www.litmanlive.co.uk/blog/2010/01/diesel-says-be-stupid/comment-page-1/#comment-1332 Martin Kraft Tue, 19 Jan 2010 22:50:28 +0000 http://www.litmanlive.co.uk/blog/2010/01/diesel-says-be-stupid/#comment-1332 Well its got us all talking. Yes mostly about how its left us all feeling a bit cold. Diesel used to unnerve me, question me as a brand. Now it makes me feel like a twat. Not a good edgy shoreditch twat but an actual idiot for championing them. <br><br>I think its great that all the young ad students will love it, it'll get the ad agency a lot of attention but ultimately its made me thing DIESEL isn't a brand i'd like. They had such highs with SFW porn and the only the brave work. <br><br>Now its gone for high school humour. Next we'll see crudely drawn cocks with "only the stupid - DIESEL" Well its got us all talking. Yes mostly about how its left us all feeling a bit cold. Diesel used to unnerve me, question me as a brand. Now it makes me feel like a twat. Not a good edgy shoreditch twat but an actual idiot for championing them.

I think its great that all the young ad students will love it, it'll get the ad agency a lot of attention but ultimately its made me thing DIESEL isn't a brand i'd like. They had such highs with SFW porn and the only the brave work.

Now its gone for high school humour. Next we'll see crudely drawn cocks with “only the stupid – DIESEL”

]]> By: gradstrat (Will Poskett) http://www.litmanlive.co.uk/blog/2010/01/diesel-says-be-stupid/comment-page-1/#comment-1331 gradstrat (Will Poskett) Tue, 19 Jan 2010 22:38:28 +0000 http://www.litmanlive.co.uk/blog/2010/01/diesel-says-be-stupid/#comment-1331 <strong>Twitter Comment</strong><br><a href="http://twitter.com/gradstrat" title="Twitter Comment" rel="nofollow"><br><code class="ccimg1" title="gradstrat (Will Poskett)" style="background: url(http://purl.org/net/spiurl/gradstrat) no-repeat;float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://www.litmanlive.co.uk/blog/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"><br></code><br><code class="ccimg2" title="gradstrat (Will Poskett)" style="background: url(http://purl.org/net/spiurl/gradstrat) no-repeat;float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/gradstrat) no-repeat top;cursor:hand;"><br></code><br></a><br>definite win, good insight into the youth market RT @litmanlive: Diesel says: Be Stupid. The verdicts out. Win or fail? [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment






definite win, good insight into the youth market RT @litmanlive: Diesel says: Be Stupid. The verdicts out. Win or fail? [link to post]

– Posted using Chat Catcher

]]> By: Joe http://www.litmanlive.co.uk/blog/2010/01/diesel-says-be-stupid/comment-page-1/#comment-1329 Joe Tue, 19 Jan 2010 22:30:27 +0000 http://www.litmanlive.co.uk/blog/2010/01/diesel-says-be-stupid/#comment-1329 It's a good campaign, hats off to Anomaly and to the client for having the stones to go with it. I especially like 'Smart has brains, Stupid has balls'. However there is one pitfall - which in fairness they probably did consider. Only a stupid person would buy Diesel jeans. And I mean, really stupid. Not in the free-thinking way - as in 'more money than sense'. <br><br>However, upside is, said idiots will love the ad and will probably make a date to go jeans shopping at Diesel this very weekend! Crazy stupid!! It's a good campaign, hats off to Anomaly and to the client for having the stones to go with it. I especially like 'Smart has brains, Stupid has balls'. However there is one pitfall – which in fairness they probably did consider. Only a stupid person would buy Diesel jeans. And I mean, really stupid. Not in the free-thinking way – as in 'more money than sense'.

However, upside is, said idiots will love the ad and will probably make a date to go jeans shopping at Diesel this very weekend! Crazy stupid!!

]]> By: Beth http://www.litmanlive.co.uk/blog/2010/01/diesel-says-be-stupid/comment-page-1/#comment-2260 Beth Tue, 19 Jan 2010 17:42:00 +0000 http://www.litmanlive.co.uk/blog/2010/01/diesel-says-be-stupid/#comment-2260 I think win. They are harking back to their original brand values and setting themselves apart from the pack. Similar thinking to this samsung advert; http://www.youtube.com/watch?v=3Yak_3-44lA where 'Impatience is a virtue'- its the people who are 'impatient' and 'stupid' that the consumer will want to identify with, as they are having the most fun. I think win. They are harking back to their original brand values and setting themselves apart from the pack. Similar thinking to this samsung advert; http://www.youtube.com/watch?v=3Yak_3-44lA where ‘Impatience is a virtue’- its the people who are ‘impatient’ and ‘stupid’ that the consumer will want to identify with, as they are having the most fun.

]]> By: gradstrat (Will Poskett) http://www.litmanlive.co.uk/blog/2010/01/diesel-says-be-stupid/comment-page-1/#comment-1330 gradstrat (Will Poskett) Tue, 19 Jan 2010 17:36:33 +0000 http://www.litmanlive.co.uk/blog/2010/01/diesel-says-be-stupid/#comment-1330 <strong>Twitter Comment</strong> <a href="http://twitter.com/gradstrat" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="gradstrat (Will Poskett)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://www.litmanlive.co.uk/blog/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div class="ccimg2" title="gradstrat (Will Poskett)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/gradstrat) no-repeat top;cursor:hand;"> </div> </a> definite win, good insight into the youth market RT @litmanlive: Diesel says: Be Stupid. The verdicts out. Win or fail? [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


definite win, good insight into the youth market RT @litmanlive: Diesel says: Be Stupid. The verdicts out. Win or fail? [link to post]

– Posted using Chat Catcher

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