Proof that social media is killing print magazines..

November 4th, 2009 Posted by litmanlivecouk

Nuff said.

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  • http://twitter.com/nowcomms/statuses/5585521257 nowcomms (Now Communications)

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    RT @litmanlive Proof that social media is killing print magazines.. [link to post]

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  • http://www.kpntotaal.nl/abonnement.php?subscriptionID=73 Randal

    You can use statistics to prove nearly everything. Even a correlation between the amount of storks and the amount of newborn babies in an area….

  • http://lifewiththealbas.blogspot.com Megan Alba

    Mike,
    I really like this visual. One thing I wanted to point out is that these closures are mostly large, nationally advertised magazines. I work with a smaller magazine that has a very targeted audience. While we have seen a drop due to social media, it’s not nearly as large as what some have seen. I believe there is still a place for certain types of print media if you have the right audience.

    And for what it’s worth, we’re now also offering online issues of our magazine.

    Megan

  • http://litmanlive.com litmanlivecouk

    Hi Ian,

    Cheers for the comment.

    Whilst I agree with you and the others who have said the headline was misleading, I liked the visualisation and wanted to pass it on. That doesn’t mean I explicitly agree with what it’s saying but just liked how it was presented. I’m a bit of a visualisation geek. So yes, it’s not just social media that has made an impact, it’s online as a whole coupled with the recession.

    Hope that clears things up a bit and thanks again,
    Mike

  • http://www.technovia.co.uk Ian Betteridge

    Oh dear. The only thing this proves is that you don’t understand that correlation is not causation. Do you not think that the small matter of a massive, global recession might have been a bit more of an influence than social media?