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	<title>Comments on: How small touches in social media impact the heartbeat of your brand by @freshpeel</title>
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	<link>http://www.litmanlive.co.uk/blog/2009/11/how-small-touches-in-social-media-impact-the-heartbeat-of-your-brand-by-freshpeel/</link>
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		<title>By: WalesSMjobs (Wales Social Media)</title>
		<link>http://www.litmanlive.co.uk/blog/2009/11/how-small-touches-in-social-media-impact-the-heartbeat-of-your-brand-by-freshpeel/comment-page-1/#comment-946</link>
		<dc:creator>WalesSMjobs (Wales Social Media)</dc:creator>
		<pubDate>Tue, 03 Nov 2009 19:25:53 +0000</pubDate>
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		<description>&lt;strong&gt;Twitter Comment&lt;/strong&gt;
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How small touches in social media impact the heartbeat of your brand by @freshpeel [link to post] #socialmedia #news&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment</strong><br />
<a href="http://twitter.com/WalesSMjobs" title="Twitter Comment" rel="nofollow"></p>
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<p></a><br />
How small touches in social media impact the heartbeat of your brand by @freshpeel [link to post] #socialmedia #news</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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		<title>By: Chris Wilson</title>
		<link>http://www.litmanlive.co.uk/blog/2009/11/how-small-touches-in-social-media-impact-the-heartbeat-of-your-brand-by-freshpeel/comment-page-1/#comment-945</link>
		<dc:creator>Chris Wilson</dc:creator>
		<pubDate>Tue, 03 Nov 2009 18:47:47 +0000</pubDate>
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		<description>Michael,

Thanks so much for the kind words. I&#039;m glad you enjoyed the deck.

There are so many ways that people can be touched by brands, and not all of these are within a brands immediate control. But by created ways that people can interact with your brand that provide value and mesh with the lives they are already living. If we do this, the positive interactions will outweigh the negative.</description>
		<content:encoded><![CDATA[<p>Michael,</p>
<p>Thanks so much for the kind words. I&#8217;m glad you enjoyed the deck.</p>
<p>There are so many ways that people can be touched by brands, and not all of these are within a brands immediate control. But by created ways that people can interact with your brand that provide value and mesh with the lives they are already living. If we do this, the positive interactions will outweigh the negative.</p>
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