November, 2009

Really great presentation deck from Thomas Wagner.

This reminds me of the kind of deck that Andy Bellass produced when I worked at Splendid. Maybe because he’s from an advertising background, I don’t know but he makes decks that don’t look anything like your generic Powerpoint presentations and they take you on a thought provoking and emotive journey, almost holding your hand along the way.

Check it out below and follow him on Twitter at @thomas_wagner

I found out about this via @BBHLabs and it’s just one of a whole host of sites that are going to make Lists even more useful. We’ve barely scratched the surface I feel so watch this space.

Here you can build up a picture about someone and their interests just by the lists they’ve been added to on Twitter! Also quite handy is the similar lists that have been created by others on the right hand side.

To see what yours looks like add your twitter name to the end of this link.

So here’s what mine looks like:

It’s similar to Twittersheep which builds up a picture of the people who follow you. The above is simply a natural extension and an evolution in how people are using Twitter. The difference with MustExist is that it displays info about you, compared to Twittersheep which shows information about your followers. All still quite useful to build up a richer picture of a) how people perceive you and b) who is following you.

Nuff said.

Via CartridgeSave

I love presentations like this. An absolute breath of fresh air. Gone are your typical bullet points and times new roman font and here you have a brilliant case in point that hammers the message home, less is more. The words are touchpoints, they aren’t everything, you still want to find out more instead of being bored to tears.

Someone said elsewhere that “Every interaction with the consumer is essential and can make a difference. Brands need to fit into the life of people.”

And here’s from the man himself, Chris Wilson of FreshPeel.com

The idea is that in a world with an unlimited amount of brand touchpoints, some in a brands control and many not, and the fact that consumers can interact with a brand whenever and wherever they want to, every touch matters. I credit the birth of this idea to David Armano and his Micro-Interactions presentation.