How do people spend their time online? This Experian Hitwise data shows not only where the UK Internet population are visiting online, but also how long people spend on a given website.
In August 2011 3.4 billion hours were spent online by the UK Internet population. 800 million of those were spent on social sites in August or close to 1/4 of all time spent online.
Facebook is still the clear market leader with half of all social networking visits and an average visit time of 22 minutes. Entertainment is the next biggest category, accounting for 9 minutes, with the majority of time spent on video on demand sites like BBC iPlayer and 4OD as well as movie and gaming websites.
Here’s how one hour of internet time in the UK would look: