The new brand, which is aimed at teens features ‘nitro-fuelled’ aerosol technology, to deliver a foamy blast of orange.
A limited edition launch will take place in July, focusing on teen leisure and impulse outlets as well as selected cinemas throughout the summer.
Should the product prove successful, Britvic will consider making the range available to a wider range of retailers next year.
“Customers already love Tango’s quirky, adventurous and irreverent advertising, and we believe this new twist on the brand will generate even more fans – teens and adults alike,” said Jonathan Gatward, marketing director at Britvic Soft Drinks.
The launch of the new product will be supported by a sponsorship deal with the new film from teen cult series ‘The Inbetweeners’, which breaks in cinemas this August, along with creative viral media campaigns and outdoor advertising.
The pack, designed by brand specialists Blue Marlin, aims to be deliberately edgy and disruptive to engage with it target audience.
The challenging and urban-style graphics are very much in keeping with Tango’s inherent brand personality.
Blue Marlin global CEO Andrew Eyles comments: “Turbo Tango is going to be a huge hit with the target market. It’s what Tango is all about: being different and having irreverent fun. To say it breaks the category norms is something of an understatement.”