Topshop Moscow lets shoppers try on clothes virtually, in store

From Mashable:

“International fashion retailer Topshop set up a virtual fitting room in its flagship Moscow store last week, an experimental move for the retailer.

The fitting room, which was built by Russian agency AR Door, uses Microsoft Kinect and augmented reality to let shoppers try on clothes without going into a fitting room. A built-in camera recognizes a human body and superimposes a 3D model of a garment; users can switch clothes using simple gestures, powered by Kinect.

Like virtual fitting rooms on the web and in mobile apps, the 3D fitting is awkward at best, but it does give an idea of what clothes shopping might be like a decade from now.”

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