Amazon still has huge growth opportunities ahead


Despite Amazon’s growth so far, it still only represents 8% of global e-commerce, Devitt writes — and ecommerce is only 6% of retail.

Therefore, as Amazon continues to steal market share from retailers — Barnes & Noble, Borders, and Best Buy are immediate U.S. targets — Devitt thinks it can reach $100 billion in revenue by 2015. That’s more than double the $45 billion in sales that the Street expects from Amazon this year.

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