Volkswagen in Norway have put together what they claim to be the world’s first test drive inside a print ad. Copies of the print ads they placed in various Norwegian magazines can be found here http://referanser.apt.no/Volkswagen/app. You have to download an app on your iPhone called Volskwagen Norge which then lets you ‘drive’ a car on the road on the print ad by hovering your iPhone over it. Really fricken cool.
Check it out.