CaT London 2010: Perry Price from Dare talks digital magic

I’ve been lucky enough to work with Perry (@perrynow) at Dare and this video gives you a taster for the kinda crazed genius he is and the work he does. Actually having a magician on stage in the video was an excellent touch.

Perry and I worked together on Remote Palette, with the accompanying video, (http://www.youtube.com/watch?v=0pMS5IMOxCA) an excellent bit of additional supporting content being a parody of Andy Warhol eating a hamburger, the brainchild of ECD Flo Heiss (@floheiss). A great, small and nimble team. It turned out to be a roaring success after we got the likes of Wired, Gizmodo, Creative-Review, Contagious and many more all on board. They all understood the vision and absolutely loved it.

AdAge over in the US listed it in their ‘Campaigns Creativity Loved’ (http://j.mp/gQHJyf) nestled firmly between Mitsubishi and Nike ‘Write The Future’. It has since been nominated for Webby and One Show Interactive awards. Nice.

Having the freedom to work on projects that aren’t for clients is an incredible privilege to have and to just get it out there as soon as it was ready was pretty liberating.

The video is longer than your average 2 minute video on YouTube but i’d highly recommend sitting down (or standing if you so wish) and watching it when you get the chance.

2 Replies to “CaT London 2010: Perry Price from Dare talks digital magic”

Leave a Reply

Your email address will not be published. Required fields are marked *