Best Business Books 2010: Editors Choice Winners

The Mesh : Why the Future of Business Is Sharing

Strong: Lisa Gansky
Book Site: The Mesh (Our book review of The Mesh)

Traditional businesses follow a simple formula: create a product or service, sell it, collect money. Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright.

Why We Love it: The movement for ecologcal living has openned up a series of services and products. The Mesh will show you how to build trusted brands and value through leveraging shared resources.

Just bought this one from the list but check out the via link for the rest of them.

Plates On Benches Leave Ads On Legs

We put indented plates on bus stop, mall, and park benches, so that when people sat down, the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created, with thousands of imprints being created and lasting up to an hour.