Spotify (v): To repeatedly and embarrassingly fail to launch in the US.
The list also got me wondering which other tech-centric verbs might – or at least should – have been coined this year. Verbs like…
Tumbl (v): To suffer increasing periods of downtime at the same time as the media anoints you the “next big thing” (Replaces last year’s: to Twitter)
Facebook (v): To continue to grow in valuation no matter how many (privacy, ad-scam or Aaron Sorkin movie) scandals surround you. (See also: to sell your soul to the devil)
Quora (v): To build a “highly praised” (and “valuable”) service despite the fact that only twelve people actually use it, just because those twelve people happen to be Silicon Valley investors and reporters. (For antonym see “to Yahoo Answers”)
Instagram (v): To take a shitty photograph, and make it shittier.
Yahoo! (v): To somehow appear even more tragic through the use of optimistic punctuation. (See also: Bebo! Digg! A!O!L!)
TechCrunch (v): To sell your company to a corporation you would criticise others for selling to, at the kind of (reported) valuation that you’d criticise others for accepting, at a time you’d… etc.
Remember their name:
Three experiments demonstrate that remembering someone’s name facilitates their compliance with a purchase request made by the rememberer. Experiment 1 shows that name remembrance increases request compliance, but name forgetting does not cause a decrease in compliance. Experiments 2 and 3 show that name remembrance is perceived as a compliment by the person remembered, which mediates compliance with the purchase request. Experimental manipulations of the likelihood of name remembrance (experiment 2) and need for self-enhancement (experiment 3) provide results consistent with a complimentary explanation for the findings.
Source: What’s in a Name? A Complimentary Means of Persuasion” from Journal of Consumer Research