Answering tweets with wacky vids on YouTube.
Many of my friends have adopted the “I’m on a horse” motto to describe a wide range of situations and while I liked the commercials, it didn’t go much further than that.
Now I think it’s brilliant. The commercial which started out as very likeable has just become very remarkable and very sharable. Old Spice with the help of W&K have turned a very “sharable” campaign and made it “social.”
They are now tweeting in the voice of the commercials and with the actor from the commercial as the avatar. This is great integration.
And to take it a step further, they are now shooting personalized Youtube responses to messages on Twitter. Check it out and tweet something to @OldSpice.
My friend shot a message out on Twitter the other day about how he loved the new Old Spice commercials and it was pretty cool when he got a reply message on Twitter in character from the @OldSpice account.
Doing a commercial style Youtube reply? That takes things to a whole other level.
THIS is remarkable stuff.