Forrester: Social media scorecard

An affective Social Media Marketing Balanced Scorecard considers metrics from four different perspectives:

  1. Financial: Has revenue or profit increased or costs decreased?
  2. Brand: Have consumer attitudes about the brand improved?
  3. Risk Management: Is the organization better prepared to note and respond to attacks or problems that affect reputation?
  4. Digital: Has the company enhanced its owned and earned digital assets?

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