So its the first car calendar without cars. A bold idea. To see the cars you have to download an iPhone app and view them through that via AR. Which is really clever but how many Audi drivers have iPhones? Its so limiting. Hats off to them for an innovative blending together of print, mobile and technology.
Watch the video here at adsoftheworld.com
I hate videos that auto load without you clicking on them. What is this, MySpace all over again?