Pepsi changes to Pecsi in Argentina..

A typical case of overcoming a seemingly impossible problem with a brilliant solution here from BBDO Argentina.

The problem being that for argentines the ‘PS’ sound is hard to pronounce. The solution? Change it. Sounds simple enough right? Well, in doing so, they created the first democratic pronunciation for a brand (which in itself guaranteed coverage..)

The results were almost instant and people have been found to be asking for a Pecsi all over Argentina and beyond!

Pecsi Case from BBDO argentina on Vimeo.

10 Trends for 2010 by @stutts

Interesting to note that crowd sourcing is one of the top trends for 2010. It’s been fascinating reading at length the thoughts of Amelia, John and many others to name just two, with Peperami being the case in point in this instance. In some cases, I think it’s akin to authorised stealing but can see its merits.

I don’t know if the trends are in any order of importance but Augmented Reality comes in at #1. I’d agree with this for the most part, it’s a truly new, interactive and immersive experience when it’s done properly but there’s only a handful of solid examples to date so far.

Mobile payment is definitely en vogue for 2010 with the announcement by Jack probably most well known for being one of the guys behind Twitter. He recently announced his latest project, Square. This is a “new e-payment technology which he hopes will revolutionise the way consumers pay for goods and services.” with an iPhone or iPod Touch to begin accepting credit or debit card payments instantly.

Check it out in action here:

How will we manage? Global stats and facts.

Watch this. Amazing stuff. You’ll be fascinated by some of the facts.

Did you know?

  • Of the 6.1 billion people in the world, 3.1 billion of those are in work
  • 77% of the US workforce have a Facebook account and 26% speak a second langauge
  • Fortune 500 companies receive about 2000 CVs a day
  • In 2007, 1 out of every 3 hires was made online
  • There are more Blackberries and iPhones in the world than there are people in the UK
  • More than 1m people signed up to Google Latitude in the first week
  • US workers collectively take 917 million sick days per year
  • Employees who surf the web are said to be 9% more productive