Brands and Branding below is the book, the ‘offline’ version if you will, but here, you can download the PDF extract of Andy’s 
chapter which is Brands 2.0 – Brands in a digital world.
Don’t say I’m not good to you.
The book in it’s entirety looks to be well worth checking out and is divided in to three parts:
1. Examining the case for brands,
2. Best practice in branding
3. The future for brands.
It’s a collaborative effort, written by 19 experts, and when I use the term ‘experts’ I actually mean it. The writers are the very cream of the crop.
Thank you So much for the Link, Found it really helpful for my research work. Can you please provide me the publication year for referencing. I was not able to find it. I would appreciate that.