The social discovery of content

Great presentation from Simon Cross and Ben Smith at the BBC which goes in to pretty technical and extensive detail about what the BBC as a corporation does with the masses of content it has, how people find it and ending with ‘6 steps to heaven if you too want to work this way’

I liked the point they made that the best recommendation engine on the planet isn’t Bing, Google or Yahoo, it’s people. It’s all about the social discovery of content (slide 20).

It’s a very technical slide deck for the most part but it’s interesting how they talk about the social discovery of content without building yet another social network. It’s about linking users to content through activity (slide 47).

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