Why is Social Media like Ice Cream?

By now, this isn’t something new, you could say it’s a bit of a classic. The collection of Common Craft videos are incredibly simple and effective in explaining something that’s perhaps actually quite hard to explain, eg RSS or Twitter.

The two examples mentioned above have been viewed 713,946 and 219,074 times respectively and that’s just on Common Craft’s homepage. Bearing in mind they’ve been published on countless other blogs also so they are actually quite conservative figures.

Check out the video below and see whether it makes any sense of this whole social media thing.

So why is Social Media like Ice Cream? In 17 steps. Can you add any more to the list? Let’s make it a Top 20.

Source – Willem van der Horst whose blog is incidentally titled ‘Ice Cream for Everyone

1) it has tonnes of variety
2) the best is usually not mass produced
3) freshness counts
4) it’s neat to mix flavours
5) it’s best when shared with others
6) flavour preference is very tribal
7) it comes in different formats – cup=video, cone=audio, cake=blog
8 ) it sparks passion, emotion and positive thoughts – we enjoy it
9) depending on the environment, it has a long or short half life
10) it’s more than just bits and bytes/bites
11) the winning brands usually have a good story
12) the worst tended to forms tend to get burned/freezer burned
13) tastes better with authentic ingredients
14) you gain incredible loyalty when users feel in control (i.e. Coldstone Creamery)
15) some people don’t like it, some people gorge on it
16) it’s practised and consumed differently by country
17) it’s a good way to waste time and gain weight
18) Your addition?
19) Your addition?
20) Your addition?

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