The results of a new survey have been released recently on media relations practices, specifically how journalists use social media to stay on top of the game. Original Source.
A few key messages to take home..
YOY more blogs are being read, only 25% of journalists don’t read one or more.. what are they doing, living in a cave with no access to the world wide web?
Who said blogging was dead?! It would appear it’s only just beginning!
Over half are using tools like Twitter to seek out new business opportunities, story leads and to connect with peers in similar work.
Similarly, over half scan Google News to follow world events, a sign that there’s much more to Google than just search.. How to monetize news stories though? (New fan of Google reader here by the way) Speaking of which 1/5th have 5 more or RSS feeds delivered to their readers each work.
The users surveyed and indeed the general public alike appear to becoming more tech savvy, where the online world is more intertwined with their every day working life. As a result they’re better connected.. social media you could say has played a part in all of the above.
Let’s take Twitter as an example of a tool at the very heart of the social media world. So much so that I’ve been noticing a few job specifications for social media related roles noting within the requirements ‘If you don’t know what Twitter is, don’t bother applying’
I have connected with extraordinary individuals whom I’d never have had any contact with in every day life nor would possibly be able to, without jumping through a few hundred hoops. Twitter itself single handedly breaks down the barriers of communication and allows me to communicate and engage with CEOs, Directors, and inspirational visionaries whom I can learn greatly from.
What are your thoughts on the explosion in interest in Social Media over the last few months and years. Do you use Twitter? Is it something you have integrated in to your daily life or is it something you just don’t ‘get’ ?
Results in full below.
- 75% of journalists read one blog or more (compared to 70% last year) and 29% read 5 or more blogs to keep up with their beat (compared to 25% a year ago).
- More than three-fourths of journalists surveyed use social media to research stories (compared to 67% last year).
- More than half (56%) use NewsStreams and micro-blogs like Twitter, Pownce and Jaiku to identify new leads.
- Almost 38% of journalists now say they visit a social media site at least once a week as part of their reporting, compared to only 28% last year.
- More than half (53%) of journalists say they visit Facebook, YouTube and Social Bookmarks at least once as month as part of their research – up from 44% last year.
- Nearly 19% receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week, compared with only 16% a year ago and 44% receive at least one regular RSS feed.
- The majority (76.4%) of journalists said that they use local newspapers to follow news, while 63% check the New York Times, 51% scan Google News and 32% visit Yahoo! News to stay informed.
- 34% of journalists use Wikis as a living media kit for the companies and beats they cover.